Brand

1.Based on the case facts – how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand?•Mountain Dew used…

The emergence of globalize trade, increase in foreign investment and cross-border transactions have put many businesses under pressure to find innovative ways to continue to market their products and services….

The success of Switzerland Company named Swatch owned by “Societe Suisse de Microelectronique et d’Horlogerie” (SMH) is a perfect example of a successful brand and product management. Their success was…

Popular Group is well renowned for its versatility, experience and skills. The Group is engaged in production of Matches, Fruit Juices, Plastic goods, Cotton Yarn and Fabrics. Popular Foods, the…

Brands names are worth it and necessary to have. To me this mean that brand with good quality last you longer and it help you spend less money. Some people…

Brand Personality > Brand personality is what distinguishes one brand from another or a particular brand from a product. is easier to intuitively understand brand personality rather than define it…

Levi Strauss & Co. is one of the largest apparel companies in the world with sales in over 100 countries. Despites their well-known brand name and ethical conduct, sales are…

Brand equity is a priority topic for both practitioners and academics. This article presents a new conceptual framework that establishes brand equity and brand value as two distinct constructs. Brand…

1. What is a brand? Why does Unilever want fewer of them? The Dictionary of Business and Management defines a brand as: “a name, sign or symbol used to identify…

The purpose of this report is to analyze the four components of the marketing mix of the Patagonia brand. To discuss and examine possible changes to Patagonia’s product, pricing, placement,…

Marketing is easy to teach, it is easier to understand as well. On practice, marketing is quite difficult as a company should have a strong marketing team to work on…

Procter & Gamble, one of the world’s premier consumer goods companies. Some 99 percent of all U. S. households use at least one of P;G’s more than 300 brands, and…

Britvic soft drink has a long and illustrious history in the world of brands. The company that makes the juice was founded in the middle of 19th century in Great…

The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the…

Today’s marketplace is witnessing radical changes in customer behaviour, business models and power equation between stakeholders. The Social Consumer wants the organizations to listen and respond promptly and provide satisfactory…

The Motown Auto Parts Wholesale division has spent the past 40 years perfecting the art of providing top quality products and premium services to off-road parts and accessories dealers. Through…

– What a surprise to see you here. How many ages, since we’ve last seen, what’s new? – Oh, a lot of things. We’ve moved to another city, it’s much…

Cracker Jack? Borden Foods is in the process of divesting of snack and non-food products in order to focus efforts and resources in growing their pasta and grain based meal…

PUMA is a large German-based multinational company. It produces high-end athletic shoes and other sportswear. PUMA has a core competency over football shoes. Moreover, it also has the advantage of…

IntroductionThe swatch group was formed in Switzerland in the year 1983 under the leadership of Nicolas G. Hayek. Originally the company was founded by a merger of two Swiss watch…