B2B E-Commerce

Google Marketing Case Study

Internet was emerging and the quest for getting relevant data from the Internet had begun. The solutions provided by Yahoo and AltaVista were not adequate to fill this requirement. In…

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Linking up the enterprise through IT

Retail operations anywhere in the world are inherently complex due to four factors and more so in India where it is still in an evolutionary phase. Product complexity- Indian retail…

Neutral B2B marketsites

Neutral Marketsites seek to reduce waste and inefficiency by offering increased visibility, and a neutral knowledge base for both buyers and sellers. Buyers or sellers do not establish these marketsites,…

B2B marketing Case Study

The Crystal Group of Companies employs over 35,000 people in eight locations including USA, Vietnam, Sir Lanka, Bangladesh, Dongguan, Huizhou, Nanjing, and Zhangshan. It is one of the garment industry’s…

Marketing in Vietnam - Canon case study

Historically, a good product will sell itself. Nevertheless, this thinking is already obsolete. Today, the decision of customers on buying a product may be justified by several factors like, e.g.,…

E-business is the way of the future

“E-business (electronic business), derived from such terms as “e-mail” and “e-commerce,” is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating…

TNT Marketing Strategy

TNT is a very well established courier service company in Europe, however statistics and report had shown that it has weak market presence in Southeast Asia compared to its competitors….

B2B E-Commerce

To face challenges in the new business world the company can open an e-com site a B2B site so that the company can do more business not only with its…

Design of e-commerce

The potential negative impact of consequences on IS strategic planning, feasibility, analysis and design of e-commerce. A main reason for the rapid growth of e-commerce, especially the B2B, its significant…

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