Kettle et al (2008), in is book Principles of Marketing referred to promotion, price, product, and place as the key components of the "market mix" (Kettle & Armstrong, 2014).
Jostler's approach is traditional and fairly applicable for the basic strategies of most modern businesses, but fails to incorporate arising phenomenon, such as Apple's "Cult Branding" (Schneider, 2011). Contemporary Marketing strategies are rapidly metamorphosing (Sinai & Offshoot, 2006). The key to successful marketing strategy in today's world is Reverse Psychology.Brands such as Apple epitomize this strategy, and insist its followers to kook down upon people with any other product (Cult of Apple, 2014).
The customer Is spoon fed Oval media and information technology to enthrall a devoted line of clients (not customers), who will come back again and again irrespective of the product (Frugal Entrepreneur, 2011). The focus of modern marketing Is to brainwash the customers Into purchasing products neglecting the old traditional factors of the "market mix" namely: price, product. And place. Future is uncertain, but one thing is sure that, the smart customer will have a lesser role to play in modern marketing.
