I propose to develop a web site for anyone in the sunglass, contact lens,colored contact lens or laser vision correction market. The most importantfeatures included in this site must be: savings, convenience and top qualityproducts. It is necessary to tie all aspects of the site together smoothly.
Bythis I mean the shopper must have the ability to purchase at any point In thesite, as well as the ability to get anywhere from anywhere. We must outline ouravailable products and services in such a way as to make it a “No Brainer”for anyone. Our available products must be outlined from the onset. If vendorsneed to be contacted to develop a wholesale relationship then this must be takencare of as soon as possible. We must assess which products will maximize ourprofit, which will maximize our marketability and which are just of necessity tocarry. We must develop a database of products and maintain prices, additions andsubtractions accordingly.
One service I had in mind was to develop a freeservice for anyone interested in laser vision correction. We can develop anapplication where the patient inputs his/her doctor’s written Rx or theircontact lens box/bottle prescription, and we can take this information anddevelop a sort of internet merge letter. By this I mean, we can send them anemail response as to their current eye condition, the best suited surgicalprocedure for their condition, history of other’s w/ their Rx & resultsand maybe even doctors in their area. I understand this might take away from thepromotion of INSIGHT, but remember, anything free – keeps em’ coming back!!This will more marketing tool to draw people in, rather than a service. Also,some production company or another could be contracted out to develop videoswhich we could sell to candidates, doctors, surgeons, etc… Dr. Sopher coulddevelop a video directed to practicing optometrists interested in salestechniques in the examination room.
