To prepare a report

Your manager has asked you to prepare a report that will inform her bout how marketing principles may be employed in the organization. This assignment is graded using Descriptors 2 and 7 Date set: 16th September 2013 Date for draft submission Of applicable): Date for final submission: (to the LORD during published opening hours) Monday 18th November 2013 Group B: Submit by 5 pm Wednesday 20th November 2013 Extension date (if agreed): Signed by Tutor/Assessor to agree extension: Date submitted: Learner declaration: This is my own work.Any sources I have used have been acknowledged appropriately. I understand that work copied from other sources (e.

. Books, websites, other students etc) and presented as my own work will not be accepted. Learner comments: (please use this space to comment on any aspect of the assignment when handing in your work) Signature: Date: TO THE LEARNER: Please attach this assignment brief to any written work you are handing in for assessment, or submit the brief as instructed.YOUR WORK CANNOT BE ASSESSED UNLESS YOU HAVE SIGNED AND SUBMITTED THIS FORM Level 2/3 9 Unit title: Marketing Principles for Business This assignment addresses the following Assessment Criteria from the unit (or a copy f the unit may be attached, if all AC are covered): AC no Level Two (only list LO AC if the Rules of Combination allows a learner to claim LO credit for this unit) Level Three Task 1 Describe how marketing principles are relevant to business.Explain with examples how marketing principles are relevant to business Task 2 Describe the difference between Marketing and Advertising.

Task 3 Describe the relationship between marketing, management and product development. Explain the relationship between marketing, management and product development Level 3 units only: Learners achieve a Pass if they meet all Level 3 Assessment Criteria for a unit. You will achieve a Merit or Distinction by meeting the following Grade Descriptors.Your tutor will give you feedback for each grade descriptor.

Grade Descriptor Merit (Choose one or more relevant grade components) Distinction Grade Descriptor 2 - Application of Knowledge To achieve a MERIT you must: make use of relevant theories demonstrate depth -or achieve a DISTINCTION you must: make use of relevant perspectives demonstrate breadth and depth Grade Descriptor Grade Descriptor 7 - QualityTo achieve a MERIT work: is structured in a way that is generally logical and fluent taken as a whole, demonstrates a very good response to the demands of the brief / assignment is structured in a way that is consistently logical and fluent taken as a whole, demonstrates a excellent response to the demands of the brief / assignment Grade Guidance: Learners must carefully read the guidance below which is linked to the components above MERIT: To achieve a merit your work will show Using appropriate models, theories and concepts They need to be accurately presented and correctly citedIllustrate your understanding by applying the theory to the to the organization of your choice Layout and presentation, your answers are well structured in a way that is generally logical and fluent Use of punctuation according to the conventions of Standard English. Use of grammar and syntax in accordance with the rules of Standard English paragraphs to structure work logically and to aid meaning. Correct spelling. Use of underlining, bullet points with explanation and clear structures based on the requirements of the various tasks set.

Acknowledging sources using quotation, references and bibliography DISTINCTION: To achieve a distinction your work will show Illustrate your understanding by applying the theory to the organization of your choice using appropriate examples to illustrate points made and to back up your theory. Explaining what, how and why particular aspects of marketing activity should be undertaken Layout and presentation, your answers are well structured in a way that is consistently logical and fluent Use of punctuation according to the conventions of Standard English.Use of grammar and syntax in accordance with the rules of references and bibliography using the Harvard method Part A: Feedback on credit level AC no Credit achieved (LO/LO) Tutor/Assessor comments on assessment criteria (you could also indicate on the work itself where each AC is met) Task 1 ACE ACE TASK 3 ACE Level achieved Tutor/Assessor's signature: Resubmission (if applicable) If any of the assessment criteria for this assignment have not been met at Level 3, a resubmission may be permitted.Resubmission must follow the QUA guidelines and be permitted only once. Requirements for resubmission / new task set: resubmitted, you will need to attach the marked work for your first submission.

10 Date Set: 11 Date due: 12 Date Submitted: Feedback on resubmission: after resubmission: 13 Date: Part B: Feedback on grading (Applicable only if all assessment criteria achieved at Level 3) Grade Descriptor Tutor/Assessor comments against grade descriptors Grade indicator (P/WAD) Please enter the final grade on page 1 based on this grade profile e. G.PUMP=P GAG: Quality Tutor/Assessor's reason for final grade decision (if applicable): Tasks: ACE 1 . "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitability' (COM 2001) Select three marketing principles and clearly explain with the use of examples how they are relevant to your organization.

Task 2: ACE 2. Marketing and advertising are often seen as one activity. A) Describe marketing and describe advertising. B) Explain the similarities and differences between Marketing and advertising.Task 3: AC 3 3. "Products are extremely important as revenue earners and so they need careful management.

Product- centered management structures can help to ensure that they get the care they deserve. It can include commissioning research, liaising with striation and even handling sales". (Cited in Principles of Marketing Broadcasting & petit, 2006, p. 370) Using your selected organization (task one) identify and clearly explain the various stages of new product development for a product of your choice.