Mengxiong Li English 205OL The Google Corporation Google has developed into the biggest search engine on the Internet, and it has already become the most familiar name to everyone nowadays. Most of us must have experienced its impeccable search engine in today’s Internet world. But how much do we know about Google? Google was founded in 1998 by Stanford computer science graduate students Larry Page and Sergey Brin who named the search engine they built “Google,” which is a variation on the word “googol,” the mathematical term for a 1 followed by 100 zeros1.The name reflects the immense volume of information that exists, and the scope of Google’s mission: to organize the world’s information and make it universally accessible and useful. The philosophy of “putting the needs of the users first” enables Google to offer a high-quality experience which leads to increased traffic and word-of-mouth promotion.
Every company needs a value system to determine how they will do business and how they will interact with the world. This is called “corporate citizenship”. Google value system is described in their Overview section of the website.As it said, the Google company has become a global employer, and google's role in making information available across the globe in different languages. This make consumers feel connected to a global community through google. Also under their culture section, it shows us a positive, comfortable, and dynamic work environment.
The company tries to make employees as comfortable as possible. Every employees is welcome to share their ideas and suggestions. Their culture and philosophy is listed on their website. The company allows for the employees to have access to some of the managements contact information.In addition, respect for local culture is their very precious quality.
Just like it said In the culture section, “Local expressions of each location, from a mural in Buenos Aires to ski gondolas in Zurich, showcasing each office’s region and personality. ” All of this reflect their values. The organizational structure of Google can be described as horizontal. This structure ensures that every employee in the organization knows to whom he must report. Typically, small companies usually adopt a horizontal organizational structure.But in the culture section, it said, “Though Google has grown a lot since it opened in 1998, we still maintain a small company feel.
” I think the reason they doing like this is that the chain of command is downplayed, in favor of the free exchange of ideas. It’s make their workers to feel comfort and free. "Because we believe that each Googler is an equally important part of our success, no one hesitates to pose questions directly to Larry or Sergey in our weekly all-hands (“TGIF”) meetings – or spike a volleyball across the net at a corporate officer. Just like they said, the company encourage open communication between lower level to upper level. They claim that there is no bureaucracy inside of the company.
Every employee is an important part to the company. I think this is one of the secrets of their success. Google presents a corporate image on their website that advocates for the public and their employees. Google is continuously evolving. Also they've taken the lessons they've learned to tackle even more challenges and responsibilities not only in internet but also for the real world.Google attempts to establish itself as an environmentally aware company through it's “Green-Initiatives”.
Through the use of charts and video evidence, they claim that their data centers use about 50% less energy compared to other data centers, thus lowering costs and maintaining our environment. It claims that “Whether we’re deciding how best to invest hundreds of millions of dollars in renewable energy or wondering how technology can help Amazonian tribes protect their land, questions are at the heart of our green efforts. ” “We believe being green makes business sense. In conclusion, I think this company has the strongest set of values.
As a search engine, Google does what it does best, to search and organize, making accessing information without any difficulties. As a team, everyone eats together, everyone talks with one another, and shares their thoughts and opinions. As a company, it keeps improving with new ideas and ways to link people to more information on the web. Furthermore, their continued investments to improve the environment. It can be said that they are the important reasons for its success.
