t Role of Media in Entertainment Today television channels and newspapers are making fast money by cashing on the news in wrong sense and wrong way. In the race to become more popular and to make money they have broken all the limits media must follow while serving to build a healthy and progressive society. They have no respect for the sentiments and ethics of the people and land whom they serve to, with their immense power to influence the massses they just make judgment like a true dictator rather than a good advice of a true friend as they previously used to do.If it will be going in the future then we people have to think about the role of media in our life. www.
dimdima. com Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook. Modernization has converted media into an indispensable feature of human activity. However, factors like age, education, economic condition, personal needs and availability of proper components decide the quantum and frequency of media use.This is evident from the fact that most media centres are located in urban areas.
The majority of consumers of media products are also concentrated in and around cities and towns. media too suffers from some pitfalls, growing consumerism and materialism have adversely impacted our media. The partisan attitude, sectarian outlook and biased individualism in some sections of media are a testimony that media too is susceptible to harmful influences. Often, in fierce rivalries, ethics of journalism are thrown out of the window to settle old scores.Running after opportunistic gains is another malady our media suffers from. The incidents of throwing are against the ethics of media.
Deliberately creating sensational stuff to attract with reality- is another tactic that media must avoid. http://www. publishyourarticles. org The Role of Media and Entertainment in Modern? India Left to Right: Shivnath Thukral, Afsar Zaidi, Mitra Kalita, Aparisim Ghosh The media and entertainment panel at the 2011 Kellogg India Business Conference was the first panel of the day.?At the conclusion of the panel, one of the panelists Shivnath Thukral, Group President, Corporate Branding and Strategic Initiatives, Essar Group, tweeted that the, “hunger to know about Indian Media was immense.
” The state of media and entertainment in India was debated. The panel.? suggested a mixed picture of the state of media and entertainment.? It spoke of the flourishing Indian entertainment industry that was successful in addressing themes of social and political importance that other media has not been able to achieve as successfully.
?Social media is also gaining relevance and has been able to force main media to bring topics to national debates.? The confluence of mainstream movies and social issues has resulted in a positive movement for critical issues like education in India.? Competition and professionalism in Indian Journalism Mitra Kalita, Senior Writer (Housing), Wall Street Journal, stated that, The competitive nature of the business was apparent to her when 7 different newspapers were deposited at her doorstep each morning.?She knew that the pace of delivering news in India was much faster than she had been used to in the past.
? Here, “before you had the time to think about the concept, somebody else was already doing it. ”? However, it was not all doom and gloom for the crowded newspaper industry.? Mitra shed light on the fact that while competition in journalism was severe in the metros. The panelists expressed their dissatisfaction on the inadequacy of professionalism in journalism in India.
Bobby Ghosh voiced his disappointment on the aggressive nature and narrow focus on the issues being written and the lack of efforts to take steps outside of the mainstream issues by journalists in India.? The panel concluded that sheer scale and competition was making professional representation in media a necessity. www. indiakellogg. wordpress.
com Media plays a mediator role between the people of the nation and the government; In a democratic India, media is a fourth pillar of the democracy due to its social responsibilities, but at the age of 60 years of independence and the economical growth towards no. power of the world by 2020, the role of the media is very uncertain and putting question mark on Indian journalism. As far as news concern, media should take a very rigid stand to analyze the news, how it happens and how it came into the existence to know the root cause of the problem. But, rather going deep into the problem, journalists are blindly accepting the truth which is formulated by the police or some social evil elements and proliferate the same publicly www.
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