Introduction Nowadays, Cassia is most commonly known for durable, large sized watches. Cassia timepieces provide an accurate time information anywhere, all the time. They boast rich and up-to-date functionality that provides users with a variety of useful data and features, not just the time. Cassia aims to provide watches that allow people to expand their horizons and enjoy life more.
Cassia produces their products which is watches, and the current target consumer are adults. Literally, the new target consumer we choose to focus on are teenagers which has the higher chance on purchasing the reduces.The current target consumer which are adults, were not attracted to the advertisement because the designs on the advertisement is more trendy and refreshing which is more attracted by the teenagers. The new target consumer which is teenagers would get attracted to the advertisement and the products
