l would consider buying the Dodge Viper made by Daimler Chrysler. " This statement was measured on the same nine-point scale as the 30 predictor statements. Questions: The director of marketing for Chrysler is interested in knowing the psychological characteristics of the yuppies to confgure the Dodge Viper program. You have been resented with the responses from the survey outlined above.
Analyze the data according to the following guidelines: 1. Frequency distribution: Ensure that each variable is appropriate for analysis by running a frequency distribution for each variable. 2. Regression: Using a stepwise regression analysis, locate those variables that best explain the criterion variable. Evaluate the strength of the model and assess the impact of each variable included on the criterion variable.
3. Factor analysis: Determine the underlying psychological factors that characterize the respondents by means of factor analysis of all 30 independent variables.Use principle component extraction with varimax rotation for ease of interpretation. Save the factor scores and then regress them on the criterion variable, forcing all predictor variables to be included in the analysis. Evaluate the strength of this model and compare it with the initial regression.
Use the factor scores to cluster the respondents into three groups. Discuss the significance of the groups based on the underlying factors. Repeat this cluster analysis for four groups. 4. Cluster analysis: Cluster the respondents on the original variables into three and four clusters.
Which s a better model? Compare these cluster results with the cluster results on the factor scores? Which is easier to interpret, and which explain the data better. Based on the analysis, prepare a report to management explaining the yuppie Consumer and offering recommendation on the design of the Dodge Viper. Your recommendations should aid Daimler Chrysler in achieving what they seek a new image for the Viper that is attractive to the yuppie market and that helps them outperform the competition in the performance car market.Perceptions and Ethical Decisions in Today's Business World By squeakers Running head: Perceptions ; Ethical Decisions in Todays Business World Perceptions and Ethical Decisions in Todays Business World The Good, the Bad and the Ugly James R.
Perrin National American University Abstract No matter how great the products or services are, customers will not beat down the door in numbers needed to stay in business if their view of the business is not positive. Sometimes, it only takes unsubstantiated negative publicity, or poor ethical choices to make a business start to flounder.Therefore, CEO's, CFO's, COO's and Small Business Owners need to establish sound goals, make ethical choices and keep a ositive perception, of their business among most audiences. Poor perceptions are next to impossible to overcome and years may not necessarily cause the public to forget or change the poor perceptions.
While a Fortune 500 company may have the resources to survive erroneous perceptions, a smaller corporation, or a "Mom ; Pop" store may not. Even a great public relations firm cannot always spin the bad into a good light.Public perception, brand loyalty and the ethical choices made by the controlling management of a corporation will determine whether a company will be successful or fail from the onset. Bailouts, recession, inflation, bank failures, poor choices, a vigilant press, greed and a new President, all are signs of the times; times that have the public on edge. Take recent stories on the American International Group, Inc. (AIG), a world leader in insurance and financial services.
Their executives purportedly received over 165 million dollars in bonuses while the company was failing and asking for a bailout from the government.These actions Just about sent the public over the edge. To the public $165,000,000 is such a large number that most people cannot fathom the amount, even though the bonuses were part of prior xisting, legally executed hiring contracts. Americans were outraged.
First AlG fails, and then the government spent billions of the tax payer's money shoring it up and after all that ridiculous bonuses were paid to the operating heads. And for what end; running the company in the ground? Ethically, would it have been better if the executives didn't get the bonuses?Perhaps, it may have caused the executives to tighten their belts and take a hard look at the way they were doing business. Then public's perception of the corporation and its ethic standards may have been much better than the current perception. The pittance of money represented by the bonuses was less than one/one thousandth of the bailout billions spent by AlG and the government more than Just paying the them in the beginning. Yet, the perception of the public is the one that counts. Theyre the ones who are angry.
It appears that an initial reaction to the public outcries is that big business will restructure and big bonuses are a thing of the past; future bonuses will be tied to the bottom line. This Just proved how influential and powerful ethical choices, (a branch of philosophy which seeks to address questions about morality; that is, about oncepts such as good and bad, right and wrong, Justice, and virtue, (Dictionary,)) and public perceptions (an attitude or understanding based on what is observed, heard, read or thought, (Dictionary. com,)) can be.
