Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley.
A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. [citation needed] In 2007, Parle Agro forayed into foods with the launch of two confectionery rands, Mintrox mints and Buttercup candies.This was soon followed by two more brands - Buttercup Softease and Softease Mithai.
Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company's vision of becoming a major player in the foods and beverages industry. Contents [hide] 1 History 2 Brands 3 See also 4 References 5 External links [edit]History In the 1950s the undivided Chauhan family manufactured beverages, water, onfectionery, biscuits, etc. nder its registered brand name Parle. Over the years, the group split into three different companies - Parle Agro, Parle Bisleri and Parle Products. Currently, all three are separate companies with separate ownership and management.
They also have different products manufactured under them. All three companies continue to use the family trademark name - 'Parle' under which the current companies are named. Parle Agro commenced operations in 1984.Starting ith only beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become India's favourite mango drink.
It still has a leading market share. [l] Mr. Prakash Chauhan is the Executive Chairman of Parle Agro....
[edit]Brands Parle Agro Pvt. Ltd operates under three business verticals: Beverages - fruit drinks, nectars, 100% Juice, sparkling drinks Water - Packaged Drinking Water Foods - onfectionery, snacks 1.Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in tetra packaging in India. Frooti is India's favorite Mango drink and is ranked amongst the most trusted brands in numerous national surveys. [citation needed] Appy Classic: Launched in 1986 as an apple nectar and originally available in a white tetra pack with an apple and leaf graphic, today it comes in black tetra packaging.
Appy remains the first apple nectar to be launched in India. Appy Fizz: Launched in
