It has property capital of more than 3 million square feet in Hong Kong, mostly are invested in commercial and residual purposes. Panda Hotel is one of the subsidiary businesses of Hopeful Holdings Limited, which located in one of the busiest district of Hong Kong, Tissue Wan where was the first satellite town developed by the Hong Kong Government in the sass's as they have foreseen and discovered its potential. It is a facilitated hotel with 30 floors, providing more than 1000 guestrooms with different themes in different levels.

Fully equipped facilitation's are also including swimming pool, gym, conference rooms, 4 restaurants, sport bar, venues, ballroom and an executive business centre. It is ideal to take geographical advantage that to be located at the centre of Tissue Wan, less than 30 minutes away from Hong Kong International Airport and Asia Expo, public transports like MET and West Railway are only few minute walks from Panda Hotel, shuttle buses toward Kowloon are also provided for the clients. More than 5 shopping malls and thousands of stores can be reached in a very short time. Panda Hotel Soot Analysis 1.

Strengths Potential to capture most corporate business in Tissue Wan, Kiwi Testing, Alai Chi Kook, Chemung Shah Wan and Landau Island by sales blitz activity Newly renovated rooms and our upgraded facilities catering for high-yield corporate business Covered walkways directly from hotel lobby to nearby MET stations 18-25 minutes drive to Hong Kong Disneyland, Hong Kong International Airport and Asia World Expo through Testing Hi North Coastal Road Easily accessible to Central Business District and the Hong Kong Exhibition and Convention Centre through the Western Harbor Tunnel Free hotel shuttles bus service to and from Atheists via Mongo, China Hong Kong City and Hunting MET. 2. Weaknesses Relatively small room size compared with our major competitors as Looted Nina, Royal View, Regal Riverside, Harbor Plaza 8 degree and Looted Island south.No spectacular views External outlook is not contemporary Old ordinary shabby furniture Located in a busy area with noisy and air polluted environment 3. Opportunities more trade fair business The construction works for Guanos - Sheen - Hong Kong Express Rail Link is undergoing To organize presentations and offer special rate to high-production travel agents to build awareness and develop on-going business relationships Individual Visitor Scheme open door to citizens in Mainland China ravel to Hong Kong without Joining the tour group Improve overseas exposure by attending overseas major trade fairs Open sky policy and routes to provides convenience for airlines crew , stopover, layover and transit passengers 4.Threats More competitive hotels opened or will be opened in Tissue Wan area: Looted/ Nina/ Silks Far East Hotel/Royal view Hotel/Cosmopolitan Hotel (2012 4th quarter) The continuing impact of the financial crisis More regional head-quarters and offices moved from Hong Kong to Mainland China and other Asian countries Intensive of competition due to the increased hotel room apply Tsunami disaster in Japan discouraged / leisure travelers to cut down their desire of overseas traveling.

From 2006, there are three new hotels established in Tissue Wan, namely the Looted Nina et Convention Centre, Silks Far East Hotel and Royal View Hotel. Panda Hotel used to be the only hotel in the area, and now facing tough and keen competitions among these hotels. However, it also drives and attracts more investors, tourists and business travelers to Tissue Wan, generating more business opportunities and creating more Jobs. Now Panda Hotel needs to define the customers' satisfaction in his competitive industry, we decided to use questionnaire to collect clients' fastbacks and evaluate the outcomes for improvement.Through the questionnaire we are expecting to receive customers' opinions on quality of our guest rooms, staff services, and hotel environments among competitors which are the hotels in Tissue Wan. Thank you for staying at our hotel.

Fill in this questionnaire and let us know more about your stay. Please return this survey to the customer service desk and as a return we provide souvenir as a small gift. 1 . How often do you come to Hong Kong for visit in a year? Time 2 times 3 times 4 times or above 2. Reason for staying in Panda Hotel Past experience Company preference Recommended by travel agency Recommended by friends/relatives Advertising 3.Purpose of your visit at panda Hotel Business Trade fair Leisure Other: Rating of our hotel staff 5 - Very satisfied 1 - Very dissatisfied Front desk 12 Concierge Room service 5 Guest Service Manager 12 345 Guest Service - Executive floor (30/F) Health Club/ Swimming Pool Business centre Laundry Service Comments: Accommodation: ROOM Excellent Average Poor Value: Cleanliness: Functioning: Comment: Supply of bathroom accessories Appearances Functioning Cleanliness Hallway/Lobby Bathroom: Decoration Lobby Furnishing 4 Excellent 3 Good 2 Average 4 poor Food & beverage Value Quality Service Balcony Sport bar Coffee Shop Yin You Panda Marquee Overall Hotel Service Friendliness Safety and Security Overall Service Value for money Overall comment Yes No Improvements you would like to see: In order to obtain a more accurate data, we plan to collect around 300 questionnaires for the clients including for whom visited our hotel for leisure, business or exhibit purposes.