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|Building the Johnnie Walker Brand | |Amitava CHATTOPADHYAY, Nina Paalova | |INSEAD Case Study: Building the Johnnie Walker Brand | |Copyright: 2006 INSEAD | | | | | | |…
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Case Problem 1: Wagner Fabricating Company 1. Holding Cost Cost of capital14. 0% Taxes/Insurance (24,000/600,000) 4. 0% Shrinkage (9,000/600,000) 1. 5% Warehouse overhead (15,000/600,000) 2. 5% Annual rate22. 0% 2….
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