Apple wasn't as well-known as they are today.
In fact, before the I-phone, apple only ever produced a sort of Mac laptop, which didn't help them at all in the long run. However, as the company started to grow and develop, they learned they needed tome survival strategies to stay in the field with all the other big players. The main way to do this, was to have a little market development, which was around the time the I-phone was even considered. It was to be the first smart phone of Its time, anIdea that many people hadn't even considered until recently. The I-phone allowed Apple to get ahead of the game, and the future market, thus creating a massive revenue for them.
They then went on to do some product-development, enough to advance the I-phone they had created to a few more stages. This continued on until the I-phone five c and s, which have only recently hit the market. Along the way, they delved into developing tablets, which further advanced there market, and they even started to develop on that product as well.The reason apple started to Just, create deferent versions of the same product, was because they wanted to gain lifetime customers. Lifetime customers would allow them to always gain profit from that percentage of their customers, and as such, they would like to have a big number of them. It would also help their credibility.
The more people they had that were continually buying their products, the better it would look on the company as a whole, and as such, more customers may have been brought in by this surge of reputation.They also helped sales, was by going into relationship marketing. A definition of relationship marketing would be this - 'Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development' (This definition has been taken directly off Wisped http://en. Leukemia.
Org/hilariousness_marketing) However, a deferent form to take of this would be transactional marketing, which a definition of would be- 'A strategy used in business targeting customers in making "one off" or point of sale transactions. Transactional marketing has the purpose of maximizing a business's sales efficiency by boosting the volume of individual sales instead of developing an ongoing relationship with the consumer - (Taken directly off Business Dictionary http://WV. Buckminsterfullerene. Mom/deflation/transactional-marketing. HTML) always buy the things you would put out. However, arguably, transactional marketing is better than this.
This is because it's a onetime sale between the customer and the business, and altogether it would actually get more sales this way, instead of relying on the same customers. Again, relationship marketing could also be better, because it is far more reliable. If a product is not up to par, or there's something wrong with it, relationship marketing would allow life-time customers to buy it anyway, as a thanks o the relationship between the customer and the business.Sofas - Sofas is a charity organization that tries to fight poverty and injustice in the world, without gaining a profit for their efforts.
To do this, they need people to give them money so they can actually give the needy food, shelter and water. The general human needs. As such, they need to raise a large awareness about what they are doing, and some examples of what is going on in the world that most and many people are arrogant off. They used and still do use several growth strategies.
