The consumers are parents that have children and bring their kids into McDonald's for a treat. Children love visiting McDonald's because it's a fun place to eat. Business customer visits McDonald's for something quick, tasty and able to eat in the car and have time to go back to work.
The teens like the prices because it's affordable. Marketing Mix Product: Many choices for all types of customers, menu is always developing to what customers want Price: The product is worth the price in the perception of the customers. Promotions: Advertising on T.V, radio, movie theaters, online, airports, billboards and the press such as newspapers and magazines. Happy meals which the main focus is on children Place: located in cities, easy access areas such as malls and airports. Product Strategy McDonald's is the most popular brand in the world.
McDonald's has 3 good brand journalism which are surprise, delight and unique. Surprise builds interesting brands, delight is customer satisfaction and unique is that the people of the world are happy with big Mac, French fries, golden arches, Ronald McDonald and happy meals.
