Consumer goods industry is witnessing fast growth and increasing competition with various ranges of products offered at competitive prices. Products are distributed through convenient channels: traditional markets, supermarkets, convenient stores and on the Internet. Customers now have better choices, which means that companies have to try their best to set and confirm their foothold in the market.You are working for a consumer goods based in Hocking City.
Your boss believes that regular review of the distribution management activities is a worthy activity. In order to prepare for a meeting next week, he has asked you to write a report to be sent to the top management for their consideration so that they can have suitable decision to Improve the situation.Please do not forget to include the following information: - Briefly introduce the current situation of distribution: the channels, current channel management activities; - The market trends and customer expectation - Suggestion of the activities for the months to come. Please note that distribution management activities include: choosing how to assist and support intermediaries, developing standard operating procedures, providing incentives, selecting promoting programs and assessing cannel results.
