Marketing Rubric

The parts of the Executive Summary and Introduction are mostly able to clearly and The Executive summary and the introduction contain some of the correct parts. The parts of the Executive Summary and Introduction are sometimes able to clearly and The Executive summary and the introduction contain few of the correct parts. The parts of the Executive Summary and Introduction are in few instances able to clearly and accurately summaries what will be considered in the rest of the report. The Executive summary and the introduction contain little of the correct parts.The parts of the Executive Summary and Introduction are in limited instances able to Leary and accurately summaries what will be considered in the rest of the report.

Report Discussion: Summary of Article All important issues have been identified and summarized. In all cases the summary has been clearly written. In all cases the summary has provided an accurate description of the issues. The reason why the article is being written has been described.

25 Most important issues have been identified and summarized. In most cases the summary has been clearly written. 20 In most cases the summary has provided an accurate description of the issues.The season why the article is being written has been described. Some important issues have been identified and summarized.

In some cases the summary has been clearly written. In some cases the summary has provided an accurate description of the issues. The Few important issues have been identified and summarized. In few cases the summary has been clearly written.

In few cases the summary has provided an accurate description of the issues. The reason why the article is being written may not have been described. A limited number of important issues have been identified and summarized.In emitted cases the summary has been clearly written. In limited cases the summary has provided an accurate description of the issues.

The reason why the article is being written has not have been described. Identification of Macro Environmental Factors All relevant Macro-environmental factors have been identified. All relevant Macro Environmental factors have been thoroughly described. Most relevant Macro-environmental factors have been identified. Most relevant Macro Environmental factors have been thoroughly described.

Some relevant Macro-environmental factors have been identified.