They should also consider filming the interviews or using audio recording because recording comments verbatim is very difficult and often results in error. Question 10 should be moved up behind the other basic Identification questions 1 4. For questions 1 4 It should be explained why the researcher Is asking for this Information In order to overcome respondents' inability or unwillingness to answer. It should also In clued the education level of the respondent.
Question 7 should be moved behind the identification questions to introduce the topic of calling cards for adequate question structure.This will allow the respondent to communicate their beliefs, motives and attitudes without bias. It should not included the brand AT because the respondent might not be informed about this brand's calling g card. The researcher either needs to inform them about It or Just use it as a general quests on for all calling cards.
This question Is also likely to gain answers such as, "l Like them" or "They're good" which does not help the researcher. I would suggest rephrasing the question to be more specific. Maybe something like, "What do you think about the quo lit of the calling card you have used personally during the past month? To overcome the respondents unwillingness or inability to answer. This would also require the research her to provide a way for the respondent to indicate that they havens used a calling card in t he last month.
Question 6 should be more specific. The words infrequently and very frequently do n to give enough Information.
