Chirography's are the attributes that describe the personality, attitudes, beliefs, values, emotions, style, opinions of customers, and prospective customers.
It helps the market to pick up the market targets, and research how markets differ from one another. It does this by distinguishing people's life style. Magazine ads contain different symbolic messages to reach their audience. People who spend hundreds, thousands, or even millions on ads know who is reading a certain magazine.
Advertisers take our attraction with pleasing images and captions to draw us in.The purpose of understanding target market and their chirography's will enable business people to advertise, market, and sell to them more effectively. Ad agencies and companies with a large stake in their products' image have become the biggest market for chirography's. Amiability cosmetic firm, for example, use chirography's to make sure that the image of their products and ads are in sync with their customers' self-image, says Suzanne Grayson, a cosmetics industry consultant. "The stronger that bond," said Grayson, "the stronger the franchise.
In the Amiability mascara ad, the image number one displays a beautiful young lady, dressed up in blue which appeals to women who wants to be beautiful. One of the first attraction that I noticed about this advertisement is the colors. Blue has a lot of significance in formality and elegance, especially in its deeper shades. Therefore, advertisers used blue to highlight the effectiveness of a product in terms of its smooth running. Caption says, "runway inspired fashionably desired," and "for 40 years and counting.There's only one great lash.
Amiability is the best waterproof mascara on the market which I know by my own experience. Amiability is doing an effective marketing in terms of achieving its objective. The effectiveness of the advertising typically depends on convincing people that the product being advertised actually can improve their appearance and that they, the audience, are in need of appearance. Similarly, in the magazine "Ell" the ad Michael Koru focuses on a single market segment-- those who want a luxury watch to be fashionable.The ad displays young beautiful lady with a sexy man embracing each other and she has a MS watch on her arm.
This picture appeals to both men and women who wants to have a great way to look classy and stylish while being comfortable. MS is thus a prime example of the concentration style and personality strategy of market segmentation. Ms is doing an effective marketing in terms of achieving its objective to be luxury and price. This group is willing to pay a premium for goods that express their individuality.They enjoy luxury for the way it makes them feel, therefore have a more motional approach to purchases. Their concept of luxury is original and emphasizing products, and styles in a unique format.
Likewise, the advertisement listed number three is for the perfume called Hale. This stunning lady has been specially selected to stimulate audience's desires for sex and prominence which is designed to appeal to the needs for power. The ad depicts a young beautiful lady with a sexy purple dress, standing in the ocean, holding her legs, and looking straight into the viewers' eye.She's thin, tall and she has an innocent, pure, gorgeous look.
Her hair is long and flying around which makes her look sexy. The ad's background image is faded with quiet colors which makes her prominent in the page. This picture appeals to women. Their slogan is "beauty blooms within Hale pure orchid" at the left corner of page. It's suggesting to women viewers to buy this perfume.
This ad would still be effective to the target audience without recognizing this ad is for perfume. Both males and females are attracted to this type of advertising.Within academe, studies have reported that physical attractiveness is positively related to benefits such as increased social popularity and power, as well as increased self-esteem (Adams 1977; Goldman and Lewis 1977; Jackson, Sullivan, and Homes 1987; Grants 1987). It's a powerful physical attractiveness that will take audience focus immediately.
The advertisement listed number four is about burning calories with Hydroxyl's. The ad shows a thin, elegant and beautiful lady with her before losing 55 lbs. Fat with Hydroxyl's and after.This image designed to appeal to the needs for achievement or people who want to lose weight.
American consumers have been searching for a safe and effective way to lose weight. She is looking straight into the viewer's eye and smiling, dressed up with pink t-sort and Jean. Big inscription on the right of the page says, "America's # 1 Selling Weight-Loss Supplement," and "I lost 55 lbs. Fast with Hydroxyl's. " This image promote to people use those caplets and loose weight.
Although, doctors urge consumers not to take weight loss pills, consumers are looking for easy solution on weight loss problem.
