Concepts Definition Customer's focus Marketer's focus Examples 1 .
Production concept Based on mass production Favor product that is easily available ad highly affordable Improve production and distribution efficiency Mineral water Flour Sugar Instant noodles 2. Product concept Based on product Itself Favor product that is best In features, design and style Continuous improvement on product from R & D department Handbags Shoes Watches 3. Selling concept Based on aggressive selling. Profit only comes from salesCustomer not aware of product existence and If aware, they have no Intention to buy Have to do aggressive selling (large scale selling) and high promotional efforts to generate high sales Insurance Encyclopedia 4.
Marketing concept Based on satisfying customer needs and wants Favor product that satisfy their needs and wants Offer product that satisfy customer needs and wants by studying market needs and wants Alarm Salsas 5. Societal marketing concept Based on satisfying customer needs and wants without Ignoring society well-being Favor product that Is environmentally friendly Offer environmentally friendly product Boyhood (100% plant-based)
