Failure of management instead of market saturation is the key reason for growth industry being threatened, slowed or stopped. Fateful Purpose ;Endanger their futures by improperly defining their purposes.
Egg. Railways are in trouble because they were railroad-oriented instead of transportation-oriented. Hollywood view TV as a threat. ;Be customer-oriented and watchfulness for opportunities Is a key point for success. Egg.
Monomers & Company; Corning Glass Works.Error of Analysis Narrowly define a product, an Industry or a cluster leads to decline. Shadow of Obsolescence ; To survive, industries have to plot the obsolescence of what now produces their livelihood. Self-Deceiving Cycle ;There Is no such thing as growth company. Only companies organized and operated to create and capitalize on growth opportunities. ;4 conditions guarantee self- deceiving cycle (population, no competition, production, preoccupation) Egg.
Petrol Is over self-confident. Focus on Improving the efficiency of making product, not improving marketing.NOT realize the potential dangers. 1 . Improvements of gasoline come from outside the OLL Industry 2.
Innovation In automobile fuel marketing are originated by small new OLL companies that are not focus on production. Consequence: Fall Like railroads Industry In the future. Production Pressure ;Mass Production emphasizes on selling not marketing. Difference between selling and marketing ;Selling focus on the needs of the seller, marketing on buyer. ;Selling: convert product Into cash.
Marketing: creating,delivering and consuming. Egg. Failure: Cars Industry In Detroit.Success: Fort. Name a price so low as to force everybody In the place to the highest point of efficiency. Creative Destruction ;Gasoline: reduce Its unpopularity completely means calculating let.
(Gas station) Working on exotic fuel substitutes ;Be customer-oriented and watchfulness for opportunities is a key point for success. ;Narrowly define a product, an industry or a cluster leads to decline. Self-Deceiving Cycle ;There is no such thing as growth company. Only companies organized and operated deceiving cycle (population, no competition, production, preoccupation) Egg.Petrol is over self-confident.
Focus on improving the efficiency of making product, not 1 . Improvements of gasoline come from outside the oil industry 2. Innovation in automobile fuel marketing are originated by small new oil companies that are not focus on production. Consequence: Fail like railroads industry in the future. Into cash.
Marketing: creating,delivering and consuming. Egg. Failure: Cars industry in Success: Fort. Name a price so low as to force everybody in the place to the highest ;Gasoline: reduce its unpopularity completely means acclimating it.
