Term Paper about Marketing Mix

Assignment on "International Business" Marketing Mix of Apple Inc.

Submitted To: Proof. Deepen Chatterer Babushka Prate Sings Knap Fijian Introduction Submitted By: Motif Malaria Apple, Inc originated from the friendship and mutual interests of Steve Woozier and Steve Jobs. The Two collaborated in the development of the "Apple I in the early sass. The Apple I was a step ahead of most computers of the time featuring a use of TV as a display system and a cassette interface for recording programs.

After obtaining financing for the development of Apple II, the Apple Computer Company as formed in 1970. As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock. Apple next introduced the Macintosh Computer in 1983 during the Super Bowl. The computers desktop publishing features provided the foundation for future innovations that have become standard for the company. Today Apple, Inc has more than 33,000 employees and revenues exceeding 42 million dollars.

Marketing Mix of Apple is as follows: Product * Portable Computers - including Mac products such as Mac Book Pro, mimic, Macro Air, Mac Mini, Serve * Servers - including Serve, San, Macro X Seer, Emblem. * Accessories - including Magnanimous, Keyboard, Led Cinema Display. * Wi-FL Based Stations - including Airport Express, Airport Extreme, Time Capsule. * Developer - including Developer Connection, Mac Program, phone Program. * pod - including pod Shuffle, pod Anna, 'pod Classic.

* phone - including phones, phone, pad. Tunes - including movies, TV shows, audio books, games. * Peripheral products - including Printers, Storage devices, digital videos and cameras. Price Apple is a premium brand computer that does not attempt to compete on price. The company has reduced prices after some initial product launches.

It uses skimming and premium pricing strategies. * The Applied is priced at a minimum of $499. * The Apple phone costs begin at $99. * The Apple pod Classic is priced starting at $249. * The Apple pod Anna costs $149.

* The Apple Mac Book costs $999. The Apple Macro Pro is priced at $1199. * The Apple Quicktime Pro for Windows costs $29. 99 * Apples pad pricing strategy includes the flexibility to lower the prices if consumer espouse dictates such action. This would be consistent with a similar $200 price cut on the phone in 2007.

* In 2009 Apple announced a reduced cost pricing structure for Tunes - songs will cost 69 cents, 99 cents or $1. 29. He said the "vast majority" of the songs will cost 69 cents. Changes are said to be a response to a slower pace of music downloads.Place * Apple, Inc Headquarters are located at is located at 1 Infinite Loop, Cupertino, California.

* The Apple Consultants Network includes independent professional service providers and technology consulting firms that specialize in Apple and third- arty solutions. Certified on Apple technologies, these providers deliver on-site technology services and support to home users and businesses of all sizes. * Apple service providers are certified technicians, who complete regular Apple training and assessments, and offer repair services, and exclusive access to genuine Apple parts. They are located in Asia/Pacific, Africa, the Middle East Europe and Latin America. * Apple has over 200 retail stores worldwide including the US, UK and Canada. Apple recently opened a new retail store in Shanghai China.

Promotion Apple, Inc offers special discounts on refurbished Macintosh computers, pod Nanas, and the BIB pod Touch. In each case a 1 year warranty is included on the all products. * Apple, Inc authorized Training Centers are located throughout the U. S.

ACH provides instruction in Mac systems, Mac SO X, and Apple's professional applications. A wide range of certification exams and courses offer innovative learning opportunities for IT and creative professionals, educators, and service technicians-?delivered exclusively by Apple Certified Trainers. * The Apple Consultants Network website provides a search tool allowing visitors to locate nearby certified Mac product consultants in the U. S, Canada, and a number of international locations.

* The online Apple Store offers free shipping for orders over $50. The online Apple store offers Tunes gift cards. * Apple provides a $100 rebate when you purchase a Mac or specific printers from the online store. * Apple has packaged back-to-school offers, including some aimed at college students. People * Stephen P.

Jobs is the Chief Executive Officer of the Executive Board at Apple, * Non Executive Board Directors include William V. Campbell, Millard S. Drexel, Albert Gore, Andrea Jung and Author D. Elevations. * Key Senior Management team members include Timothy D.