Dear Sir, The paper is too long.
You can download it from my site - Virtual College of Real Estate:http:www.nadlan-college.co.il/ The paper url is - http:www.
nadlan-college.co.il/wordoc/REmarketing.doc =============== Chapter 1 IntroductionReal estate is man's single most expensive requirement in life, and purchasing this asset requires the savings of many years of labor. Real estate can be used as both a habitat and a livelihood. In addition to the economic value of a man's house, there is also an emotional value attached to it.
The instinct to guard one's own territory is a basic instinct that applies to fish, amphibians, reptiles, birds and mammals. Similar to the instinct in animals, the territorial instinct is the strongest of man's instincts, and he is ready to sacrifice his own life in protection of his territory.As recently as 10,000 years ago, people gathered into small Neolithic settlements. There were from five to 10 million human beings then - not enough to exercise much influence on the ecosystem within which they lived and worked.
That situation prevailed for the most of the next 10,000 years. Only in the past few decades have humans brought about changes comparable in magnitude to those wrought by nature during long epochs of geological time. The perpetual growth in the world's population decreases the amount of land per person and, as a result, increases the value of the existing land. Today, more man-hours are required to purchase an average apartment, or house. The process of increasing the value of land is destined to continue as long as there is an increase in the number of consumers interested in purchasing a "product" which is impossible to create - Land. The phenomenon of continuous growth in the value of land is especially true in cities, although there is also an influence on the value of land in outlying areas, where there is more available land to be populated.
The ownership of real estate, the various uses of property, and the profit resulting from the sale of real property was utilized in history as a "good excuse" to draw taxes by a ruler on his subjects. In ancient Egypt a tax of 20% has been imposed on the crops. In ancient Greece in the 5th century BC A tax was imposed on selling of real estate. As the burden of different types of taxes grew, the efforts of the taxpayer and his consultants looking for tax shelters increased.The modern economy since the industrial revolution and the need for sophisticate systems of selling goods developed the theory of marketing.
This theory deals with the analysis of - a. The needs, wants and demands of consumers; b. The choice of products - goods, services and ideas; c. The understanding of the subjective value that a specific product or service has in the eyes of a specific consumer; d.
The price of the product and the satisfaction gained by the consumer;e. The buying patterns of the product - selling and barter methods;f. The development of long term relationships with suppliers, marketers, point-of-sale and consumers; andg. The study of different market factors, the forecast of market trends, and the preparation of the marketing foundation according to these trends. Because this referat focuses on the marketing of real estate, I found it appropriate to apply the general marketing definitions to the special nature of this "product".
The purchase of real property, when the profit from the sale is tax-free is known to only a small stratum of sophisticated investors, assisted by lawyers and consultants specializing in this area. This know-how is not accessible to the majority of the population who is used to investing in real estate and paying taxes on their profit at the time of sale. The marketing of real property through the incentive of tax shelters is aimed at this large stratum of the population.The first assumption is that the consumer, who wants to buy real estate assets, will prefer to do so in a way that allows him to enjoy capital gains without sharing it with the Treasury and to enjoy varies economic benefits.
The ownership of real estate is registered in the land registry bureau; the registry us open to the public and the procedure of the registration process is rigid. The second assumption is that this common method does not have the benefits of selling shares in a real estate association. This referat discusses two marketing methods for real property via two tax shelters anonymity and economic benefits: the sale of shares in a real estate association, and barter-transaction in real property. The goal is to enable unconventional methods of marketing. The possibility of enjoying a tax-free profit and economic benefits on one hand, and the anonymity of ownership over real estate as well as simplicity of the registration process of ownership on the other hand, are presented as the main incentive for the potential buyer.
============== thanksHenryk rostowicz
