RSI a phase of time where competition has been raised tremendously. Thus, we are the student of daffodil International university preparing ourselves to be competent by adding several competencies in both theoretical and practical way. During the period of four years we achieve literatures regarding specified subjects. Additionally, at the last year semester we are assigned to appoint ourselves in an organization for three months to have some practical knowledge on what we study over the four years. Without any application, knowledge is valueless.
Now a days everything is so practical.In a professional life theoretical knowledge is base and practical knowledge Is a key to success. Highly theoretical knowledge is meaningless if we don't use It In our practical life. Bachelor of Business Administration (ABA) Is a professional program. It is designed with an excellent combination of practical and theoretical aspects. This internship program is very important for a ABA student.
This program helps ABA students get an initial experience about the practical field. As a student of ABA, with the partial fulfillment of the course requirement, I was assigned to pursue internship in FALL, Pantograph Office, Pantograph, Dacha.I have used my knowledge properly on marketing system. After observing thoroughly, I have prepared this report on the basis of my findings and observation relating to the topic.
1. 2 Background The internship program is mandatory requirement for the students who are graduating from the Faculty of Business & Economics under the program Bachelor of Business Administration of Daffodil International University. For internship I was engaged In a host firm named Gal. Food & Beverage Limited (FALL) for three months period. During the period, I tried to learned tale to head of modern marketing.
Consequently, I have decided to write a report about the "An Analysis of Marketing Activities of Aka Food & Beverage Limited (FALL)" with the concerned of my supervisor. Every single concept written In this report has been acquired through field level work. 1. 3 Scope of the Study After completing 122 credits in Daffodil International University I got appointed In en of the largest and reputed business organization named Kaki] Food & Beverage Limited (FALL) which explored a best scope for the study I have mentioned. Scope for the study depicted as follows: An analysis of marketing activities of FALL.Distribution Process of FALL.
Background of the organization. Marketing Strategy of FALL. 1. 4 Objective of the Study General Objective: The mall objective of the study Is to know about the marketing actively of Gal. Food & Beverage Limited (FALL). 1 OFF To identify and describe the marketing activities of FALL To obtain knowledge bout the marketing concept of FALL To know the marketing strategy of FALL To know the risk issues of marketing and the policy to overcome that problems To make some reconciliation to solve the problems 1.
Methodology of the Study Methodology is the way to systematically solve the research problem. This study had been completed by following system: Primary Data Sources: By discus with supervisor and employees of Kaki Food & Beverage Limited (FALL) Secondary Data Sources: Organization's profile. Company's official website. Organization's database. Internal report. Text book and reference book.
Data collection method Personal interview - Face to face communication with the supervisor and employees of the Kaki Food & Beverage Ltd.