From this critical analysis, suggest a range of strategic recommendations. These should be designed to enable the organization to achieve their marketing objectives.
They should be practical and ready to Implement. The requirements of this assignment brief. The word count does not include bibliography and appendices. Your report should include following: Section 1 - Introduction (15%) This section should provide Overview of organization and the product/service identification of the critical factors in the marketing environment/marketplace Section 2 - Review & Findings (30%)A detailed critical analysis of various marketing mix elements used by the organization of your choice in developing and implementing their marketing effort Section 3 - Analysis (30%) Evaluation and synthesis of the marketing approach/approaches using relevant theoretical applications & frameworks to developing an appropriate argument Section 4 - Recommendations (20%) Keeping above review and analysis clearly outline 2/3 strategic recommendations, from implication perspective, that could emphasis future growth for your selected organization Section 5 - Presentation (5%)Your assignment should be well structured into sections and paragraphs, with clear use of section headings and subheadings.
A report format should be followed, with new sections beginning on a new page. There should be a contents page, and pages should be clearly numbered. - Your assignment should be well written, and presented to a professional standard. - All citations within the text of your report and all references listed in your bibliography must be formatted in correct Harvard Referencing style Plus I - FAIL I Below FAIL I I Introduction I the company based on highly reliable research.I This section is concise and relevant. It evidences a good understanding of the company based on useful and relevant research.
I This section is concise and mostly relevant. It evidences a reasonable understanding of the company based on adequate research using mostly reliable sources. I This section is only partially relevant. It evidences a limited understanding of the company based on research using only some reliable sources. I This section is mainly irrelevant. It evidences an inadequate understanding of the company based on limited and/or unreliable research.
I Little evidence of understanding or use of relevant and reliable sources. Contains serious flaws and errors. I I Review & Findings Discussion is highly relevant and strongly analytical. Review of key facts evidences an intelligent understanding and excellent application of theory.
I Discussion is relevant and mostly analytical. Review of key facts evidences a good understanding and good application of theory. I Discussion is relevant but lacks critical analysis. Review of key facts evidences an adequate understanding and adequate application of theory. I Discussion is descriptive and not always relevant.
Review of key facts evidences a basic understanding with limited application of theory. I Discussion lacks relevance and/or is only descriptive. Review of key facts evidences a lack of understanding or is omitted, with very poor application of theory. I No evidence of an understanding of relevant concepts and theories. Contains serious flaws, errors and omissions.
I I Analysis Discussion of theory is strongly analytical. Theoretical concepts of marketing are intelligently applied and excellently supported by highly effective company-specific research. I Discussion of theory is mostly analytical.
