Today, that history of giving something back lives on at Kellogg - through our programmers supporting breakfast clubs In Britain and Africa and food banks.
And In 2013 we pledge to do more, by giving away 15 million servings of breakfast and snacks to those in food poverty in the UK. BREAKFAST CLUBS IN THE UK Since 1998, Kellogg has helped set up more than a 1,000 breakfast clubs. Today, these clubs serve around two million breakfasts each year to children who need them the most. What is a breakfast club?A breakfast club is a safe, friendly, relaxed place where children can enjoy breakfast with their teachers and classmates before school.
It's the perfect place to start the day so children get a great start for the day ahead. Breakfast clubs are proven to help improve children's behavior, punctuality and attendance rates at school. How Kellogg helps For more than a decade, Kellogg has helped schools start a new breakfast club and supported those breakfast clubs which already exist.From Belfast to Norwich and Aberdeen to Plymouth, we've set up more than 1,000 recasts clubs across the UK so far You'll find our clubs in state funded schools in the most deprived parts of the UK We're the breakfast club experts - we've been working with schools for a long-time so we know, first hand, what It takes to set up and run a breakfast club How we can help you If you're thinking of setting up a breakfast club, or want support with your existing breakfast club, then Kellogg can help.For new breakfast clubs - we offer a cash grant and a training workshop to help you kick-off your club For schools with an existing breakfast club - we offer a cash grant and other support to help your club continue to be a success Since 2010, Kellogg has been working with charity Seeds for Africa to set up breakfast clubs in Malawi and Uganda.
We evaluated each pupil's attendance and punctuality records and their math, English and science exam results before and after the clubs were set up. The results are staggering- in the case of the Caring Hearth and Primary School inKampala in Uganda, average attendance amongst the 30 children who attended breakfast club increased from 64% before the breakfast club to 94% after it was set up. In terms of exam results marks went up from an average of 47% to 57%. FOOD BANKS Food poverty in Britain is growing and for those families who are struggling to make ends meet, Kellogg tries to help by supporting community food banks. Each year we donate food to our partner the Trustees Trust - a network of community food banks for people in need - to help them combat poverty across the I-J.
