We decided to Introduce the Larkspur to Gregory, a outdoor bag productions company, because Gregory have a good brand name in efferent aspects, such as the quality, Gregory have many special Ingredients to make bags, such as the "Area-Tech Mesh", a fabric with AD weaved, this fabric have extremely high permeability, and it's suitable to make the Repackage. Furthermore, Gregory provide warranty repair, if the bags have quality problem that damaged quickly, Gregory can repair it for you free or even give you a new one, this after sale services is a guarantee to customers.For the price, a Gregory bag which Is normal and have no special functions, Is around 1 200, after merging the radiating system, we estimated the price of the Larkspur should be around $1500, and we coordinated the Larkspur as a premium product, which means It have high quality and high cost, but not reach the luxury level yet. As our target segment is middle class, so that the price is acceptable because it is just slightly expensive compare to other normal bags.
Then, the place of selling this product, as Gregory have no specialty store in Hong Kong, the Repackage should be sold like other Gregory bags, which are sold through statutory. About the allocations of the selling point, we thought that they should focus in the shopping area of teenagers such as Mongo and Causeway Bay, because we are targeting mostly generation Y, so that we should put more Repackage In their sight.Also, as nowadays Internet and Information technology are developed rapidly, many people love to buy Items online, we suggest to sell the Larkspur through online shop, and people can buy It online and get It through the express delivery, which is convenient and save effort. Finally, for the promotion, advertising through media is a good way to sell our Repackage, we can advertising by making a big banner in the place like Mongo, because as we mentioned before, there are the shopping areas of many generation Y, so that they can know there is a innovative product called Repackage.
Also, we can set some sample of Repackage in the selling point, thus the customers who are interested in our Rickrack can test it, feel it, and know the great comfort of it. About the product, our product is an innovative backpack called Repackage, which is a backpack that contain a radiating system, it can keep the Repackage user cool when carrying it. And it can also discharge warm air, so that people can keep comfortable in winter too.We decided to introduce the Repackage to Gregory, a For the price, a Gregory bag which is normal and have no special functions, is around $1200, after merging the radiating system, we estimated the price of the Repackage should be around $1 500, and we coordinated the Repackage as a premium product, which means it have high quality and high cost, but not reach the luxury level yet.
As our target segment is middle class, so that the price is acceptable because it is Just Repackage in their sight. Also, as nowadays internet and information technology are developed rapidly, many people love to buy items online, we suggest to sell the Repackage through online shop, and people can buy it online and get it through the interested in our Repackage can test it, feel it, and know the great comfort of it.
