Nowadays, the most important point of businesses process is how to make business successful with less loses and higher profit. The organization has to find and create the way to make company go forward with less of trouble and make balance between effectiveness and efficiency (Robbins & Coulter 2007). Above all, important point of business process is the management, which is a human activity in an organization to accomplish the goals, and make a high performance and a high quality (Schermerhorn 2008).Therefore, the organization has to look for good managers in order to make company pass the big challenges.
Organisation also uses management process and diverse roles to accomplish goals. For this reason, the best company to explain this entire role is Oporto. This essay will explain management is a diverse role, and increasingly so in the 21st century. According to the introduction, efficiency is how to accomplish the goals by using minimum resources and less waste as much as they can.On the other hand, effectiveness is same as efficiency but effectiveness just wants to get good results (Robbins & Coulter 2007). The first step of management process is planning, which is plotting to complete the goals and begin of the strategy (Robbins & Coulter 2007).
For example, Oporto is the Australia fast food company. The campaign of the company is focusing on fresh grill chicken not frozen chicken. (Oporto 2010b). This step is using by top manager who is the owner of Oporto, Antonio Cerqueira and also owner of all franchisee.
They are using Conceptual skills to make high quality to the company.They are using Human skills to learn ability of employees, and use some of Technical skills to make other level of managers to understand the concept. Therefore, planning of Oporto Company is how to increase customers and franchisee with best quality (Oporto 2010a). The second step is organizing. It is how to choose person, who can do these jobs, and make it done with less problems (Pettinger 2007).
This step is using by middle manager that are supervisors. They are finding the tactic and using the concept from the top manager to improve the quality.The procedures of diverse roles is to use for identify conceptual of Katz theory. There are including selection people to work in the organisation.
The organisation should focuses on the abilities of people that related with the job position (Robbins & DeCenzo 2005). In this case, Oporto Company has concepts to increase customers and make best quality. This manager type seek employees, who clever on that station. In a conversation on 19 July 2010, Vin, Oporto’s manager has planned the daily shift plans, which tell what station that employees should stand.In the meantime, manager has to know about experiences of employees and also learn what they are suit to work in different station.
Overton (2009) suggested this third step like conductor in an orchestra. In addition, conductor is a leader of the orchestra that it needs to control member in the band. From this reason, manager has to motivate employees, the employees, and make them active all the time. First-line manager is a kitchen coordinator that has to do these steps. They have good technical skills and human skills that mean they know how employees feel.They can do all stations.
However, employers also use diverse roles from Mintzberg’s management roles. For instance, leaders are motivating, training, and recruiting employees which are the secondary from interpersonal roles (Robbins & DeCenzo 2005). Here in, Oporto’s manager must show appreciation with employees after rush hours and also make employees feel please while they are working. Lastly, controlling is how to maintain quality that employees do (Rothbauer-Wanish 2009). Furthermore, this step has to monitor and compare activities that employees do.
Also, make those works complete (Rothbauer-Wanish 2009). In this case, Oporto Company always sent the quality inspection. They call this team is a mystery shopper for check the quality of service and products such as properly uniform, following the safety procedures, and quality of services. (Oporto 2010a). There are many challenges that effects with other companies in the world. The first challenge is domestic competition.
In this situation, Oporto Company does not have effects but Oporto franchisees are affected.In addition, some people buy franchisee from Oporto Company in Australia but they open store in other countries. For example, the first Oporto franchisee is going to open in United Kingdom. The competitor of Oporto in United Kingdom is Nando restaurant that they are selling chicken products (Nando 2010).
The last challenge is unpredictable and rapid change in the environment (Overton 2009). This is a big challenge for Oporto Company. If suppliers have problem about chicken’s products such as chicken size is so small and diseased with chickens, they will have problems with franchisee.In conclusion, this four steps of the management process are created for develop the company to become high standard. All steps are related with each other from planning to organising, to leading, and finish by controlling (Overton 2009).
The big challenges of Oporto company are only unpredictable and rapid change for the environment but second challenge is domestic competition has an indirect effect because they have more effect with franchisee in other countries than the head quarter and franchisee in Australia.Organizations have many diverse roles to use and it has to adapt by depend on type of companies. Meanwhile, good companies must have good plot of management process by good managers. They also make balance efficiency and effectiveness for increase performance of companies.
Hence, challenges of companies shown ability of managers to plan management process without problem or trouble and increase the standard of companies to above best level, which means excellent with less resources.
