Wilma Rudolf was dejected after doctor told her that she will not be able to put her legs on ground and she would no more be able to walk and run like normal person. Her dream to be fastest lady on earth seemed to be fading away and then a magic turned everything upside-down. Sachin Tendulkar was once told to quit cricket,but today we hardly know about this story simply because Tendulkar is itself the name of success .

We all know about Thomas Alva Edison as a great scientist but we hardly know about his story of failures. Every successful person had a bad patch in his or her life .What was it that made Thomas A. Edison a great scientist even after several failures ,what made Tendulkar a great living legend, what was the magic that changed the life of Wilma Rudolf ;it was nothing but MOTIVATION. We all want to achieve something in our life and for our dreams to come true, we need to have fire in our belly ,the true hunger for success.

The story doesn’t end here; circumstances are rarely favourable for working on desires and then we need motivation to drive us to right path. Motivation may be explicit or may be sometimes implicit.Motivation may be internal or may be external. World is changing proportionately with rapid changing needs of individuals, Business which is very much dependent on consumer’s need, has to therefore cope up with this change . And this is the greatest challenge before modern business today. Companies need to be flexible in its operational and management approach to cope up with such changes.

Henceforth employees working in companies have to be motivated consistently in order to channelize their potential for achievement of organizational objectives.Those organizations face the problem of high attrition rate who fail to motivate their employees. There's often a single element that differentiates companies with enthusiastic employees from those that suffer high rates of dissatisfaction and turnover: motivation. While there's no formula for becoming an effective motivator, maintaining open lines of communication is a good start. Your willingness to answer questions, provide feedback and encourage creative expression can be a catalyst for new ideas.

Frequent praise and recognition are also critical.