As of March 31, 2012, professionals are signing up to Join Linked at a rate of approximately two new members per second. The company Is publicly held and has a diversified business model with revenues coming from hilling solutions, marketing solutions and premium subscriptions. Linked takes your professional network online, giving you access to people, knowledge, Jobs and opportunities like never before. Built upon trusted connections and relationships, Linked has established the world's largest and most powerful professional network.
Currently, more than 20 million professionals are on Linked, including executives room all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, and numerous other industries. Linked is backed by world-class investors including Sequoia Capital, Gridlock, the European Founders Fund, and Bessemer Venture Partners. The general contact information Is press@linkedln. Com or 650-687-3560.
More than 2 million companies have Linked Company Pages.Linked represents a valuable demographic for marketers with an affluent ; Influential membership. More than 60,000 developers are using Linked Apish to rate innovative tools and services for professionals, averaging over two billion API calls per month as of March 31, 2012. As of March 31, 2012, there are more than 400,000 unique domains actively using the Linked Share button on their sites to send content into the Linked platform.
Linked members are sharing insights and knowledge in more than one million Linked Groups.In the last week of March 2012, 22 percent of unique visiting members came from mobile devices. As of March 31, 2012, hundreds of thousands of Job applications have been submitted using Apply with Linked. Describe and evaluate three (3) of the corporation's Internet marketing strategies and the competitive advantages Its Website provides. Linked Is centered on the theory of social networks. These relationships start with a core database of contacts and can quickly balloon into a powerful Linked marketing strategy.
The secret is activating digital address book and match that with existing Linked members. This immediately starts your engagement campaign. You can use Linked to manage your contacts, routinely communicate, and trigger opportunities. Few contact databases go far or yield results without social interaction.
Linked gives your business the tools to deepen current relationships and learn about new ones. The Linked console is continually keeping you aware of changes in your connections and alerts you to new links being made.These indicators often signal opportunities to congratulate colleagues, help them find new strategic positions, or learn about new connections they thought were important. This streaming flow of social information is helping to actively manage and expand potential social marketing audience.
Analyze and evaluate the corporation's privacy / security policy and the corporation's response to he security breach. Since Linked became aware on the morning of June 6 of the theft of approximately 6. Million passwords, we have communicated to our members and the media regularly through various channels, including the company bolo, email, social media, and the Linked homepage. To ensure a broad and accurate awareness of the company's actions and to give the public a general update, Linked is providing the following summary of information that we have made public about the password theft and our subsequent investigation and response. This alert consolidates key points made in previous ammunitions from the company.At this time, Linked cannot release any further information in order to protect our members and due to the ongoing investigation.
First and foremost, Linked takes all matters relating to their members' privacy and security seriously. They have been working around the clock since learning last Wednesday that a possible theft of passwords had occurred. As soon as they learned of the theft, they launched an investigation to confirm that the stolen passwords were, in fact, Linked member passwords. The stolen passwords were not published with corresponding email logins.
Once they were able to make this determination, they immediately began to address the risk to their members, prioritize as follows: Based on their investigation, those members whom they believed were at risk, and whose decoded passwords already had been published, had their passwords quickly disabled and were sent an email by our customer service team. By the end of Thursday, June 7, all passwords on the published list that we believed created risk for our members, based on our investigation, had been disabled. This is true, regardless of whether or not the passwords were decoded.After we disabled the passwords, we contacted members with instructions on how to reset their passwords. At this time, there have been no reports of compromised Linked accounts as a result of this password theft. They are continuing to work with law enforcement as they investigate this crime.
The health of their network, as measured by member growth and engagement, remains as strong as it was prior to the incident. Recommend and provide rationale for two (2) methods and/or tools to ensure greater security for customers. Linden's technology team includes world-class security experts.This team includes the company's security czar, who previously served as vice president and Chief Information security officer at Yahoo! Inc.
He and the entire security governance experts recommend that corporations officially name Chief Information Officers and Chief Information Security Officers. Linked historically has limited C- level titles only to its Chief Executive Officer and Chief Financial Officer, so while Krishna does not formally have the title of Chief Information Security Officer, which is the role he has played at the company since 2010.The Linked technology team would complete a long-planned transition from a password database system that hashed passwords, like providing one layer of encoding, to a system that both hashes and salts the passwords, that provides an extra layer of protection . For security reasons, they should not discuss certain details of ongoing security upgrades.
Linked should confirm that all member passwords now are not only hashed, but also salted, to provide an additional layer of security. They should continue to investigate this criminal activity, and as also continue to upgrade security measures, and should keep our members updated.
