Marketing Is the process of planning and executing the conception, pricing, rumination, and distribution of ideas, goods and services to create exchanges that satisfy Individual and organizational goals. What is Internet Marketing? Internet Marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.Introduction Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used In conjunction with traditional types of advertising like radio, television, newspapers and magazines.Internet marketing can also be broken down into more marketing: 0 Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEE) 0 Email marketing involves both advertising and promotional marketing efforts via e- mail messages to current and prospective customers 0 Social media marketing involves both advertising and marketing (ungrammatical marketing) efforts via social networking sites like Backbone, Twitter, Youth and Dig.
Objectives of online marketing To inform users of your web presence and the benefit your website offers over its competitors. ; To persuade users to use the services of the firm. This could be done by offering a discount for a limited time. ;To make sure the business is listed in all the most popular search engines and directories. ; Keep customers updated of any new products or changes to business services.
; Make sure that customer have a least website experience by continuously improving the navigation of the site. To aim for sales of x amount and net profit of x amount in a given period. Objectives of a business having a retail outlet/ showroom. To reduce costs by moving some of their operations online. ; To integrate online and offline strategies to maintain and improve relationships with customers.
This could be by offering reserve online and pick up in store strategies like some retailers do. ; The company's strategy should support the overall marketing objectives of the firm this maybe to increase overall market share or profit. To promote both online and offline activities. Advantages of Internet Marketing Internet marketing is important because it aligns with the way consumers make purchasing decisions.
Studies by analysts such as Garner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.Convenience. Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your Reach.
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries.However, if you want to sell internationally, you would use localization services to ensure that your products are suitable for local markets and comply with local business regulations.
Localization services include translation and product modification to reflect local market differences. Cost. Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance.
You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.Personalization. Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences.
By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer. Relationships. The Internet provides an important platform for building relationships with customers and increasing customer retention levels.When a customer has researched a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer.
Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community. Social. Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth.
According o the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take Internet marketing campaigns. Disadvantages of Internet Marketing Competition. Nowadays there is cut-throat competition among various companies.
Online marketing gives you an opportunity to attract international audience but at the same time you are also inviting the international market competition for your business. Online Illiteracy. A majority of people who don't have any knowledge about the online marketing companies fail to make any impact.You have to be very wise while targeting the right audience for promoting your product online. Changing Technology.
Science and technology are doing wonders these days. People are changing with the technology and so do the online software. You have to keep in touch with the latest technology and adopt the necessary software which are quite costly. Personal attention.
There is lack of personal attention given to a customer when they are shopping online on your website. Some people love to take advice which is not possible in online marketing. Maintenance.It is very essential for a website get upgraded after regular intervals. But this is not practically possible because reconstructing the websites consumes a lot a time.
Slow internet connections can cause difficulties. If the companies build too complex or too large websites, it will take too long for users to check them or download them and they will get bored eventually. The e-commerce doesn't allow the user "to touch" the merchandise before purchasing it. Because of this, some salesmen are starting to guarantee the possibility of returning the product.In Germany, where a law that regulates e- commerce and guarantees the customers the total refund of the money exists since Other factor is the payment: many users still don't trust in the electronic methods of paying and give up buying online because of this. One of the major disadvantages may be the lack of trust of the users because of the constant virtual promotions that appear to be frauds.
This is an aspect that deteriorates the image and reputation of quality and honest companies. Other disadvantage is the cash on delivery system, since it doesn't guarantee the 100% purchase of the product.This is also the case of thousands of users that dedicate themselves to daily mock big companies by ordering on the internet using else identities. The Questionnaire I sent out the questionnaire to friends and colleagues who work at advertisement and marketing agencies with a good client base. These companies deal in all kinds of marketing and not only online marketing.
I got a lot of responses from them. These were the questions asked: How long has your company been making or trying to make money through online marketing? Less than a month ; 1 month- 6 months 6 months- 1 year 1 year- 3 years 3 years+ How much money is your company earning online per month? Not earning money RSI 1000- RSI 5000 RSI 5000- RSI 20000 RSI 20000- RSI 50000 RSI 50000+ What's the most troublesome problem your company has about making money online? ; Don't have enough technology Not enough time to focus only on online marketing Not enough funds Too complicated Others What tools/ software (that would save time and effort) would you be likely to purchase to help assist in online marketing? Traffic tools that help generate visitors Content tools that help create fast content ; Designing tools that help design good quality graphics ; Research tools that help in research and gathering of data ; Others The results in a nutshell More than 14th of the respondents have more than 1 year experience making money online, yet most have not earned any money yet, or at most Errors- RSI 5000 per month. The 3 biggest problems that are preventing/hindering people from making money in online marketing are that they do not have the technical skills and that they find it a complicated task to get into online marketing on a large scale. Not enough technical skills - You don't actually need to learn and master all the technical skills. If you do, then stop calling yourself an internet marketer and start calling yourself a programmer.You only need to learn basic technical skills such as using an FTP program, installing your Word Press bolo, create a basic HTML page, connecting your domain and hosting together.
These skills, like any other skills, can be learned. The question is: are you willing to? Not enough traffic - Traffic by itself is useless if you can't convert them into money, or if you can't convert them into whatever you're trying to achieve. In other words, you need conversion to make your traffic worthwhile.Search engine optimization You can do some Search engine optimization to rank your sites highly in the search engines.
To get conversion, the best way is to target the right audience who are already searching for what you are selling (so you don't need to educate them that they need your solution/product). Then build trusting relationships with them, and the first way to start doing that is to actually tell your audience who you are as an individual, and start giving instead of receiving all the time. Not enough money - This is a classic.Not enough money to make money online means you don't have the money to pay for business expenses like domain, hosting, email auto responder services, legitimate and honest how-to courses, etc. The company can spend less money by writing, designing, or programming the online ad/ marketing strategy. ; More people are into niche marketing (where you enter multiple niche markets) rather than into 1 or 2 markets where you go deep and establish yourself as an authority in the marketplace.
In a few cases the companies have a very limited number of clients.This helps them focus on the needs of selected companies and is able to provide good quality work. ;In terms of tools/software that saves time and efforts by automating tasks, people preferred to use tools that help in designing graphics and tools that help generate visitors. Survey conducted by SEE Industries- A U. S based industry I picked up a survey along with statistics that was conducted by SEE industries in 2012 and have compared it to their previous survey conducted in 2010.
And have posted my conclusions at the end of each sub topic.A Typical Online Marketer a dangerous word, but Just for fun, here's a persona of our average respondent: ; 47% Based in United States 77% 46% 23% 35% Male 26-34 years old Works at 2-5 person company 3-5 years in online marketing Started as an in-house marketer Currently works as an in-house Makes The US accounts for a large part of our audience. Female respondents increased slightly from the 2010 survey, from 20. 6% to 22.
7% - that's 10. 2% more women in the survey this year, but still a sizable gender gap. International Marketers 65 countries have been represented in the 2012 survey.Many people asked last time to see more than the top 10 countries, so here are the top 25, by % of respondents: ; 47. 3% 12. 9% 4.
0% 3. 3% 2. 4% 2. 0% 1. 8% 1. 2% 1.
1% 0. 9% 0. 8% 0. 7% 0. 6% 0. 5% United States United Kingdom Canada India Australia Germany Netherlands Spain France Romania Brazil Italy Israel Ireland South Africa Bulgaria Denmark Hungary Pakistan Philippines Poland China New Zealand Sweden US representation decreased from the 2010 survey (53% to 47%), while the UK grew from 9% to almost 13%.
Israel fell out of the Top 10 from the #4 position in 2010, and Brazil slipped to 1 lath, while Romania narrowly pushed its way into the #10 spot. Not surprisingly, most respondents (92%) have SEE services as part of their mix. The rest of the top 5 breaks down like this (keep in mind that most respondents offer multiple services other than online marketing): ; 92% Search Engine Optimization 82% Analytics 71 % Link building 71 % Content marketing 0% Social Media and/or Community Management This matches up pretty well with perceived demand changes over the past year.These are the top 5 service areas that our respondents believe are growing (as % of respondents): ; 72% Social media and/or community management 65% 56% 54% Search Engine Optimization Local SEE Content marketing Analytics Topping the list of services with the biggest decrease in demand are - Event planning (67%), Offline marketing (51%), and PR (48%). Of course, it's important to note that they have strongly focused on online marketing, so these decreases are probably Just he natural evolution of our industry.