Consumer within Turkey had less purchasing power when the economic was bad. Besides that, Turkey's currency had drop, products and services become expensive even for imported goods.
Arcadia with Its durable and reasonable price white goods successfully retain the market share. In the other point of view, Recall also achieve competitive advantage over other's brand because they developed a very comprehensive product range from the most expensive, full feature product to the least expensive product. It was a strategy to meet all levels of customer needs and wants.At the same time, Recall do not face In stiff competition In white goods Industry. They had weak competitor which Is Peg Profile which acquired by Busch-Clemens from German and Merlot.
This two company failed to threatens Recall leader position In Turkey. Last, Recall have a complete and Intensive retails network within Turkey. They sold their white goods under exclusive outlets which only sell Recall product. They also have special dealers to provide good after service to service the customer who encounter problem after purchasing Recall products.Conclusion: Recall can success because of several reason mention above. Bibliographic: walked w.
NM. Recall. Com YMMV. Nonvoter. Com/about/rescales_gasp International Marketing Case study: Hooding - Arcadia with White Goods By loveliest In the meantime, Turkey economic was volatile.
Facing recession in year 1994 and services become expensive even for imported goods. Arcadia with its durable and In the other point of view, Arcadia also achieve competitive advantage over other's At the same time, Arcadia do not face in stiff competition in white goods industry.They had weak competitor which is Peg Profile which acquired by Busch-Siemens from German and Merlin. This two company failed to threatens Arcadia leader position in Turkey. Last, Arcadia have a complete and intensive retails network within Turkey.
They sold their white goods under exclusive outlets which only sell Arcadia product.
