The HP - Cisco Alliance Hewlett-Packard (HP) was founded in 1939 from William Hewlett & David Packard with $538. It is an american mulitnational information technology corporation, which is headquartered in Palo Alto and provides hardware, software and services for that.
Their built their first product, an audio-frequency oscillator in a garage, now this garage is known as the birthplace of Silicon Valley. One of their first cumstomers were the Walt Disney Studios.In 1999 HP was divided into two independent companies: First HP itself was responsible for computer, imaging & printers and econd, Agilent Technologies was responsible for measurement technology, medicine electronic and much more. In may 2002, HP mergerd with the computer manufacturer Compaq and the result would have been combined sales of almost $82 billion for fiscal year 2001. Although the sales were down about 13% ad a result of the continuing slum in most high thech markets.
After that the new HP group was organized into four core business groups, including 1 . enterprise systems group: which provided technology to support enterprise IT infrastructure 2. 1miganing& Printing Group: which developed & sold rinters, digital imaging devices, scanners 3. Personal Systems Group: which engineered and sold PC's in a variety of forms 4.
HP Service Group: which delivered global IT infrastructure services.Cisco Systems was founded in 1984 from a group of Stanford University scientist with the challenge to simplify the networking of computers and make it more effective. Cisco systems designs, manufactures and sells networking ; communication equipment. In March 2000, Cisco Systems was briefly the most expensive company in the world with a market value of about $555 billion. Routers and switches comprised about 70% of the comanys sales. Cisco hat approxemitaly 35.
000 employees with offices in 60 countries.Alliance manager What are the responsibilities of an Alliance manager: An alliance manager has to optimize the value of the alliance ; disseminate the strategy upwards to the relevant executives and downwards to the relevant alliance team members and salespeople. Also they need to understand how alliance partners products and services work together, to motivate both business unit employees and Kathrin Fischhaber alespeople at both companies to execute on the strategy.Furthermore, to develop plans for creating Jointly new products or technologies.
A major part of the global alliance mangagers Job is to manage complexity, also think ahead many steps. Alliance Implementiation Both, HP an Cisco allinace teams were pushing to change some of the alliancerelated processes. The motivations were first, more formalized processes might helpt save time, and better aligning, the processes of the two companies could lead to a more HP used three broad citeria to eveluate potential strategic alliances.Company lookes for partnerships that were ?client-centric" HP believed that partnerships should based on sound business propositions And Hp looked for alliances that coulb be ?technology-enabled", given te company's belief that Joint R&D and product development correlated positively with aliance success.
Cisco's five criteria were: The two was impact of the alliance had to have the potential to generate at least $500 million in revenues per year with $250 million of that coming to Cisco. There must be depth and breadth of initiatives, with between 5-10 initiatives, each aving specific objecties, metrics and a business plan.The partner organization had to be committed at both the CEO and the SVP level. And there had to be an appropiately high level of investment in people, capital and intellectual propertsy.
Also there should be minimal product/service overlap. HP, the largest and Cisco the third largest Silicon Valley IT Company, their alliance organization could not reach to a formal agreement after five years. HP and Cisco both appeared to be very desirable partners. But both management teams believed that forging a stronger, more formal
