Uai – Survey About Cosmetics

Part II. Survey A. Awareness 1)When you hear the word “cosmetic” or “make-up”, what is the first brand that comes out of your mind? _____________________________ What else? _____________________________ 2)Where did you learn these brands? __TV Commercials__Internet __Friends/ Relatives__Print Advertisements __Malls/ Department Stores__ Others, please specify 3)Have seen advertisements from the following brands? BrandYes/ No Ever Bilena Fashion 21 Avon Beauty Pro Cosmetic Online Shop Nichido Others 4)If you answered yes from any of the brands in Q#3, where have you seen their advertisements? _ TV Commercials__Newspapers __Radio Ad__Magazines __Internet__Events/Sponsorship B.

Usage and Lifestyle 5)Are you using cosmetics? __ Yes__No *If your answer to Q#1 is Yes then proceed to Q#2, if NO then terminate this survey, Thank you! 6)How often do you use cosmetics? __Everyday__every time I go out __when there is an occasion__Others,please specify 7)Do you save money to avail cosmetics? __ Yes__No 8)How much money do you spend in buying your cosmetic? __200 php and below__200 php - 400 php __400php – 600php__600php – 800 php __800 php and above__Others.Please Specify. 9)How often do you buy cosmetics? __once a week__once a month __twice a month__others, please specify 10)How long does your makeup last before you replace it? __it last at least a month__it last less than a month __it last longer than 2 months__others. Please Specify 11)What is the current brand that you are using? Cite many brands as you want. _____________¬__ ________________ ________________ 12)If the brand that you are using is not available, what brand would you most likely to buy? ______________________________________ 3)What specific attributes made you use that product? __Affordability__Accessibility __Variety of shades__Quality __Others, please specify.

14)Where do you usually buy your cosmetics/ makeup? __Department Store__Cosmetic Boutique/Shop __Online__ Direct Selling __Others. Please Specify C. Behavior/ Attitude 15)which of the following brands of cosmetic/ make up is the most satisfying to use? (Please choose only ONE brand) __ Avon__Nichido __Ever Bilena__Beauty Pro Cosmetic Online Shop __Fashion 21 16)What are your qualifications in buying cosmetic/ makeup?Rate the level of importance of the following attributes. AttributesStrongly ImportantImportantNeutralNot Important at all Quality ( Effect on the skin) Packaging (Color Palettes) Accessibility (Shopping convenience) Ingredients (SPF, Mineral, etc.

) Brand Image (Advertisements) Affordability Others, please specify______ 17)For the current brand of cosmetic/ make up that you are using for the past three months, can you rate the level of importance below on how these specific attributes do you consider on availing your cosmetic/ makeup?AttributesStrongly ImportantImportantNeutralNot Important at all Quality ( Effect on the skin) Packaging (Color Palettes) Accessibility (Shopping convenience) Ingredients (SPF, Mineral, etc. ) Brand Image (Advertisements) Affordability Others, please specify______ 18)Overall, can you put a check on the level of importance of these different attributes when choosing the brand of cosmetic/makeup you consider to buy? AttributesStrongly ImportantImportantNeutralNot Important at all Quality ( Effect on the skin) Packaging (Color Palettes)Accessibility (Shopping convenience) Ingredients (SPF, Mineral, etc. ) Brand Image (Advertisements) Affordability Others, please specify______ 19)In buying cosmetics like eye shadow, blush on, or lipstick, please put a check on the level of importance on these following attributes when choosing which brand to buy? AttributesStrongly ImportantImportantNeutralNot Important at all Quality ( Effect on the skin) Packaging (Color Palettes) Accessibility (Shopping convenience) Ingredients (SPF, Mineral, etc. ) Brand Image (Advertisements)Affordability Others, please specify______ D. New Product Concept 20)Have you heard of customized cosmetic shop? __Yes__No 21)If yes, where did you hear it? __ TV Commercials__Newspapers __Radio Ad__Magazines __Internet__Events/Sponsorship 22)I will show you a picture/ prototype of my new product.

What do you think about this new product I showed you? (Show the concept of the product too. ) ____________________________________________________________ ______ 23)Did you like it? __Yes__No 24)If yes, what did you like about it?Cite at least two reasons. __________________________________________________________________ 25)If no, what did you not like about it? Cite at least two reasons. _________________________________________________________________ 26)If this product would be available, based on what you read and saw, would you be willing to buy it? __Yes__No 27)If yes, how much would you be willing to spend for this product? __200 php – 300 php__300php – 500php __500 php – 800 php__800 above 28)If no, Can you indicate why? ______________________________________