Quattron, which invented by sharp and detruded in 2010. The lowest priced of a 40 inched quattron tv cost 1,799. This technology using a fourth color sub pixel, to compare with the standard RGB color sub pixels, Quattron add yellow on it, sharp stressed that Quattron increases the range of displayable colors and the main feature is it made picture more vivid, as it achieve a 10% wider range of colors than the ordinary TV.

While people always doubt that LCD TV have the power consumption problem, Quattron can be more brightness with lower power because yellow is the best color to make pictures brighter with less power, according to sharp, Quattron approximately reduce 30% power consumption, therefore we can see that in the future Quattron TV will be popularAnother main development is 3DTV, in the October 2010, Toshiba launched th first autostereoscopic (which mean it is glass free) LCD 3D TV sets with HD resolution. The new Toshiba LCD panel can eliminates blurring or the vertical wave pattern. Although Toshiba still facing many kinds of problems like the cost is quite expensive and they can only produce the 12 and 20 inch model, which mean in this time the autostereoscopic technique cannot be used on big screen like the 40 inch model tv, 3DTV are still going to hit the mainstream, as the 3D channels are developing quickly. Staring in 2008 Japan, Australia, US and Brazil are having 3DTV programme to broadcast like Japanese cable channel BS11 or the ESPN 3D.until November 2010, there were eight 3D channels broadcasting to Europe.

To sum up, 3d broadcasting is a trend and 3dtv are going to be a new standard.TVB variety show One of the most famous tvb programme is YET, enjoy yourself tonight it first aired in 1967 and run for 27 years, E Y T is the world’s longest running live shows as its last broadcast on Friday October 7,1994. We can say E Y T is made up of a variety of arts, like musical performances and sketch comedy.The idea of e y t is bring up by Colin Bcndall, the general manager of tvb, he want tvb have a show like a Australia variety show [ the Melbourne tonight] and he give the task to Robert Chua. The program running 1 hours and 30 minutes per episode every night and in 1970s, E Y T started to have some changes, first, in 1971, E Y T no longer broadcast in black and white, as color tv became more popular, E Y T is changed into color, also they produce a famous musical group- the four golden flowers and through the show Lydia ‘fei-fei’ become one of the symbol of tvb.

In E Y T, one of the attractive element is the short drama, many famous actor in hong kong have take part in the drama, like [King of the comedy] Stephen chow, andy lau and tony leung.In 1990s, as the changing of time, audience tastes have changed; there have many kinds of entertainment that people can enjoy. TVB understand that E Y T were failed to retain viewers, so they ended the show in 1994 but TVB didn’t ended to produce variety show Super trio seriesThe series debuted in 1995 and Eric Tsang and his two assistants (jerry lamb and chin kar lok host 8 season) hosted the show, each episode they will invited several popular Hong Kong celebrities as guests stars like Miss Hong Kong, guests have to participate in different party games, at the end of each round, prizes would be awarded to the winner. Many people complaints that the party games are ridiculous or sexually provocative, but until 2010, TVB already produced 9 seasons super Trio.Infotainment program Unlike tvb, ATV keen on produce infotainment program, like who wants to be a millionaire and Hong Kong today. Who wants to be a millionaire first produced by independent television in British, then ATV got the production rights.

In this hong kong version, it have 4 episode of who wants to be a millionaire, the first episode debuted in 2001, hosted by Kenneth chan, and the top prize is 1 million Hong Kong dollars, this program record 39 rating point, this was the highest rating point for ATV, and it force TVB produce a same type program call The Weakest Link to contend the rating point with ATV.