The Beauty Advisors play a very important role in the stores. It is the role that is played by the BA at the point of sales when they interact with the customers. They help in offtake achievements in the Modern Trade.
They also contribute towards the secondary (distributor to stockist) part of the business. They possess a complete knowledge of the product and that helps to educate the customers. They also have to convince the customers for a particular product. They are given a Focus Pack target which they work upon in a particular MOC.
They work intensively on those products which are needed to be focused in that particular MOC. Besides, their grooming attracts the customers towards the products They also take care of the visibility and the implementation part of the products in the stores. It is them who make the product tangible to the customers. They also dictate the usage as well as the benefits rendered from the products. They help in comparing the products to the customers.
They help to provide the perfect information of the availability of the products through the usage of the HHT.The Team Leaders play a vital role in the execution of the stores. They enter in the store to check the availability of the products. They evaluate the Beauty Advisors on several parameters. They help in the execution of the visual merchandising of a particular product.
It is their duty to operate the HHT perfectly. They help in motivating the Beauty Advisors for the sale of the products. They always try to make a store a Perfect Counter. They come up with the new information about the products for the BA. They transfer the information from the upper level management to the BAs.
They act as an indirect trainer for the BAs. They evaluate the HHT functioning of the BAs. They take the snaps of the visibilities implemented and the snaps of the BAs as an evidence of the execution.A Perfect Counter is one which should have an availability of at least 80%. i.e there should be the availability of the products upto 80 % which makes a perfect counter.
Besides, the visibility of the products should be 90 % and the implementation should be 100 %. So all these criteria fulfillment makes a store a perfect one.Assortment of the products is the pre determination of the availability of the products. All the different varieties of the SKUs should be there in a store. If all the SKUs are present in a store then the availability becomes 100%.
But somehow, in most cases not all are present , but 80% of the products should be present in the store which fulfills the criteria of a perfect store.The assortment is supplied by the Team Leader to the BA and helps in the pre determination of the availability of the products in a particular store.It is the quality of the employees which is evaluated and rewarded for the same. They are typically called the incentives which are awarded to the BA and the Team Leaders and the higher personnels for achieving several targets. * BA criteria - Offtake achievements for the MT and GT.* Secondary achievements for the GT * Focus Pack targets in a particular MOC * Grooming and communication * Visibility and ImplementationTeam leader criteriaOfftake targets.
Counter Maning- they should ensure that the BAs are present in the stores. Making of a Perfect counter (AVI) Depends upon the QOC of the BAs.It is the gift that is provided to the customers on the purchase of a product. These are the promotional schemes of the company. Eg- one LAKME lipstick free for buying two Lakme lip sticks.
It is the unit of products which is given in a unit of bill i.e number of products in a bill.The monthly operating cycle starts from the 21st of every month to the 20th of the other. There are various functions performed in every MOC like formation of the targets , Focus packs targets,etc.
