Include the following: * Define your business, products or services, and customers by developing a mission statement.
Ensure that you are differentiating your product or service. * Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future. * Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics. * Analyze how the vision, mission, and values guide the organization’s strategic direction. * Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
* Format your paper according to APA guidelines.* Prepare to discuss this assignment with the class.Sweet Treat Doggy Boutique and Inn located in Tacoma, Washington opened their doors in the beautiful Pacific Northwest. The business was established in 2001, by Matthew and Esther Krutenat. The unique doggy boutique offers customers a large range of specialized dog treats, toys, doggy daycare, doggy hotel, obedience classes, and outerwear, and the everyday needs that a pet owner would need.
There are both pros and cons of offering all these specialized services to consumers. The biggest pro that the company receives is that the company’s ongoing clientele is increasing which increases the company’s profits and customers awareness and by offering a large selection of items. The only con that this business can offer is that with only have one location, it makes the consumers drive a long distance to receive the services that the business offers.Company MissionSweet Treat Doggy Boutique and Inn created a mission statement that ensures that the boutique stands out from the larger corporations such as Petsmart and Petco and all competition. A mission statement is “Written declaration of a firm's core purpose and focus which normally remain unchanged, whereas business strategies and practices may frequently be altered to adapt to the changing circumstances.
Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization. A mission is different from a vision in that the former is the cause and the latter is the effect; a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment. Also called company mission, corporate mission, or corporate purpose (“Mission Statement definition,”2011).”The mission statement for Sweet Treat Doggy boutique and Inn states, “No matter whether it is finding the right treat, stay, perfect toy, obienece class or groomer we are the right choice for you.”
