With the pooling of airlines throughout the world, air travel has become more competitive. Much study has been made as to how this system is going to benefit the passengers and the airlines.It has been found that there has been tremendous improvement in the benefits given to passengers i.e., in the fare structure, allotment of seats, concession in the hotel accommodation, priority check in facilities, shopping benefits etc.
Airlines launch many types of public relation programmes and one has to become a member to avail such facilities. With the fares coming down considerably, airlines are encouraging people to travel more.It is a private airline based in Dallas, Texas and is flying to almost all the countries of globe, having a fleet of approximately 90 wide bodied planes consisting of Boeing and Airbus. For traveling passengers, has given many options as per the price they can pay. It has four travel classes: Economy, Premium Economy, Royal Silk and Royal First.
Economy Class: As usual, this is the cheapest class in air and seat dimension is smaller than other class. There is a choice of and Western food. Alcoholic beverages are served free to passengers above the age of 18.Premium Economy Class: This facility is available on Airbus A340-500 aircraft on trans continental flights between Bangkok and Los Angeles or New York.
The seats are slightly higher than Economy and seating is in 2-3-2 configuration. The passengers have a more choice of meal selection.Royal Silk (Business) Class: Facilities are better here as compared to Economy or Premium Economy Class. Priority checks in at Dallus and all major international airports, priority boarding, fast track lane for passport checking.
There is more choice of meal selection and extensive choices of wine.Royal First Class: In the new model Airbus A340-600 there are 8 solo lie-flat-beds. The best services are provided in this class.The PESTEL analysis shows there are already over two million Royal Orchid Plus members stationed at different parts of the world. Each member expects to get the same benefits whether residing in Europe.
Hence to streamline the procedure the following promotionals have been added to transfer the benefit to members.
