The purpose of preparing this report was to throw some light on the different Social Responsibilities performed by a modern business in the business arena of Bangladesh. Specifically, we focused our study on “The Daily Prothom Alo”, a leading newspaper in our country.
As we know, a business has normally some responsibilities towards the society in which it is operating its business. These responsibilities consist of Legal Compliances, Ethical Compliances and Philanthropic Giving. According to the opinions of almost all the businesses, the business organizations are meeting the legal and ethical compliances in their own business areas pretty well. As a result, the activities supporting the Philanthropic Giving performed by a business organization become the scale to judge its performance concerning social responsibilities.The Daily Prothom Alo started its journey in 1998 and since then it has become a familiar name in the minds of well-informed people. From the very beginning it has been able to position itself as the leading newspaper in our country by delivering authentic and up-to-date news on a regular basis.
They have been satisfying general public’s need and thirst to learn about an incident by providing them correct and well-organized news. By obeying the Media Act of the country and playing a neutral role in presenting news for the general public they are meeting the legal and ethical compliances.Apart from meeting the legal and ethical compliances, The Daily Prothom Alo is also performing a large number of philanthropic giving activities as well. To be precise, it is the most active newspaper in our country in these types of activities.
Besides delivering information of various kinds it is also doing lots of social welfare works. Most of these activities are directed towards the benefits of general public. Most importantly, these activities are done throughout the whole country. Raising funds for acid victims & flood affected people, campaign to save lives of Amit and Hridoy, organizing debating festivals and preparing and sending team to the Mathematics Olympiad are just a few of the numerous steps taken by the leading newspaper to bring a total revolution in the society.Doing all these social work is a good way to pay something back to the society where the business exists.
This is a good way to satisfy or meet the organization’s obligations towards the society. In addition to that, the overall image of the organization gets a lift. The Daily Prothom Alo is enhancing its image by performing these types of social welfare activities. In this way the society and the whole nation is also getting benefited. Businesses in our country should follow the path shown by The Daily Prothom Alo and join in the social welfare activities.
