Samsung Electronics' vision for the new decade is to "Inspire the World, Create the Future."We are committed to inspiring communities around the world by developing new technologies, innovative products and creative solutions. We are also committed to creating a brighter future by developing new value for our core networks: industry, partners and employees. Through these efforts, we hope to contribute to a better world and a richer experience for all.As part of our new vision, we have mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020.

To this end, we have also established three strategic approaches in our management: creativity, partnership and talent.We are excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine and biotechnology. We are committed to being a creative leader in new markets and becoming a truly No.

1 business going forward.Our Values Samsung believe that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision we make.People Quite simply, a company is its people.

Samsung dedicated to giving our people a wealth of opportunities to reach their full potential.Excellence Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market.Change In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

Integrity Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.