Those Marketers can be successful whose predictions can look into future, and this can only be done if one is aware of consumer likes and dislikes, brand image, product requirements and many other aspects of business. Marketers have to adopt their thinking and strategies according to the needs of the consumers.For this report I have done research and after compiling I was able to know about different theories which are applied to product Nokia 7600. After understanding of what I have studied earlier I was able to practically analyze different models and theories of consumer buying behaviour with the product Nokia 7600.Customer of Nokia 7600 goes through a buying process before purchasing this brand, the process of buying can be in one stage and as well as more than one.
It depends much on the state of mind of consumers.I have mentioned in my report that what are different forces which motivate them to purchase this brand and vice versa because at times the consumers are not satisfy and they don't buy the product. What the customers think and perceive about the product, what are those special things which attract and fascinate the consumers. Our major concern in this report is to try to understand how the product becomes a goal.
Recall the last time you purchased a beverage in a grocery store. You located the beverage aisle, examined the various available brands, selected the chosen beverage brand, and paid for it on your way out: This seems to be an unremarkable and everyday sort of event. However, upon closer examination, there is a host of questions that are raised by this everyday behaviour. How did you first become aware of the chosen beverage brand: through commercial advertisements on television, through your friends, or at the point of decision in the beverage aisle? How did you develop a positive evaluation of this brand: was it the price? Has this brand been recommended in the media by one of your favorite celebrities? Does this brand have something unique, making it stand out from the others? What made you want this brand in particular?These are the type of questions asked within the field of consumer buying behaviour, and this volume attempts to answer these questions in terms of current psychological theory and research. A consumer is an individual who uses the products, goods, or services of some organization. Each organization provides some product that is used by some consumers, even though we may not always recognize the products or the consumers as such.
For example, it seems fairly obvious that the college students who drink a cola produced by a specific beverage company are the consumers of that beverage product. However, in a sense, we can think of public high school students as the consumers of a state's educational product; voters can be thought of as consumers of a political candidate's leadership and administration product; and, the members of a religious group might be viewed as consumers of a church's spiritual product. Thus, the study of the behaviour of consumers involves examination of a wide range of everyday human behaviour. In this report we avail this opportunity to discuss some of the marketing issues of Nokia 7600 from consumer behaviour point of view and why the customer should buy Nokia 76001 .
(Cited in www.questia.com/4467861 "questia"The worlds biggest online library of books and journals 16.11.04, 15.
12.04)Nokia launched the 7600, dubbed as the Imaging Phone, in the fourth quarter of 2003. Compact, Unconventional, Cutting edge Nokia 7600 imaging phone is guaranteed to raise a few eyebrows with an array of consummate features wrapped in a look that's decidedly astounding. It's got a camera with video clip capture and play, fast WCDMA data download, streaming, music player, and changeable Nokia Express-on sleeves - all designed to let you reshape your world.The 7600, being a fashion mobile phone, may find a ready market among women consumers. Here if we see the company has targeted women and has segmented the marketed according to demographic segmentation.
Demographic segmentation is to classify customers according to "who" aspect of market behaviour and the most prevalent characteristic used is gender. Then if we see closely they have positioned Nokia 7600 as a symbol of fashion and life style2.
