Vinh Hao was established in 1928 and officially was appeared in Vietnamese market in 1930. Vinh Hao became the first company in Vietnam which provided the mineral water bottles and obviously they were a market leader at that time. Vinh hao water was taken from high quality water source that was founded by a French scientist. In the open economic of Vietnam, the company have to face a highest competition with other strong opponents such as La Vie.There are two main kinds of Vinh Hao products including mineral water (with CO2 and without CO2) and soft drink which based on mineral water with CO2: Lemon, Orange, Sarsi flavour in plastic bottle.
The group of customers that Vinhhao wants to target is everybody at every age, both gender who has middle to high income in Vietnam. Vinhhao applied the differentiated marketing target to satisfy and reach more customers in order to achieve higher sales and stronger position even though it cost a higher investment.In addition, they use the same for less strategy, which offers lower price than competitor's product while providing the same benefits for customers. Because mineral water is a pure competition in Vietnam, there is demand for mineral is highly price elastic due to many substitutes. Therefore, the price is fixed to compete with others.
Finally, Vinh Hao applies the conventional systems for the recent distribution system which offer the simple management, but it is hard to interact consumers and measure satisfaction of them.There are three major objectives for Vinh Hao Company including corporation, financing and marketing objective. First, the company wants to hold the majority of market share revenue and become the icon for Vietnamese corporation in water bottle industry by offering the best products for people health. Additionally, in the financial part, they want to attract more shareholders to reach … of share capital in 2013.
They also want to reduce packing cost and invest in advertising.Finally, for the marketing objective, they want to increase the sales revenue to …. gain more market share in water bottle industry and continue exploring brand name in foreign countries. To achieve the objectives above, the company needs to make some differences. Vinh hao should maintain current market segment, customers’ profile and marketing target (differentiated). On the other hand, they need to consider applying niche marketing strategy for its products and they should use the more for more strategy which can reach more customers with higher expectations.
Moreover, they should apply Line extension and multi brand strategy to get benefits from potential industries. Vinh hao can set a new lower price with glass bottle packing. For the promotion, Vinh Hao should use sale promotion including patronage reward, advertising specialty and contest in the special occasions to attract customers’ attentions. Finally, for the significant change, the company should change from the conventional distribution system to multichannel organization.
Vinh Hao provides various mineral products taken from the mineral springs in Tuy Phong, Binh Thuan province. Vinh Hao was established in 1928 when a French scientist discovered the high quality of mineral source which can be considered as famous French Vichy theme spring. Then, Societes Civiles D'Etudes Des Eaux Mineraux De Vinh Hao (original name) had begun to exploit and commercialise this water.The first Vichy mineral water products were officially appeared in Vietnam market in October 1930 and had the largest market share at that time. Not only that, Vinh Hao continued to reach out to the countries of Indochina and exported to potential markets such as the U. S.
, Australia, Canada and Taiwan. The unique Vinh Hao Mineral water in Viet Nam contains high levels of bicarbonate (-HCO3) and antacids, which help to reduce the acidity of the stomach, reduce gastric mercy and flatulence.Because of this special characteristic, Vinh Hao Mineral Water is considered as good quality products compared to similar products on the market. Therefore, Vinh Hao Mineral Water became a close friend of families, not only by the value of simple refreshments, but also the special benefits of giving health products. There are two main kinds of Vinh Hao products including mineral water (with CO2 and without CO2) and soft drink which based on mineral water with CO2: Lemon, Orange, Sarsi flavour in plastic bottle.Vinh Hao mineral water is known as the gift of Mother Nature.
The source of water was found in 1928 by French in Binh Thuan. The researchers figured out that Vinh Hao mineral water has perfect quality with bicarbonate component and 4 elements: sodium, potassium, magnesium and calcium in appropriate percentage. Moreover, bicarbonate has positive effect on the stomach and anti-flatulence. Therefore, for 80 years, Vinh Hao mineral water has been having many successes in bottled water market. Sparkling Mineral Water (Mineral water with CO2)Vinh Hao mineral water has two main product lines: natural carbonate mineral water and non-carbonate mineral water. Sparkling mineral water of Vinh Hao known as the unique natural carbonate water product in Vietnam is really useful for physical working people, slaking the thirst and complementing the necessary minerals for the body.
Additionally, with Vinh Hao natural carbonate mineral water, consumers are able to create new drinks by mixing with other elements such as lemon. Vinh Hao natural carbonate mineral water is packed in PET bottle with capacity of 500 ml and in glass bottle with capacity of 450 ml to meet the needs of consumers.
