Determine the direct impact of marketing for the health care provider you selected. Midland Association for Retarded Citizens (MARC) consumers/clients need considerably more care, requires twenty-four hour supervision by a licensed nurse, CPR certified direct staff and often suffers serious health problems. The residents HCS of MARC requires help with very simple tasks such as; walking, eating, and taking medications. But the ICF of MARC residents are more self -sufficient.
Countless numbers of facilities require a lot of individual attention must share rooms and their privacy is limited.A majority of the patients are born with the disabilities and spending time rehabilitating, preparing clients to be self- sufficient to live their own. The direct impact of marketing for MARC would be brochures, traditional marketing and online marketing. These marketing strategies execute branding and advertising tactics in hopes that MARC would gain first choice among current future residents. Marketing is necessary in the face of competition, and is also geared to educate the patient of the quality of services rendered. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
There are a number of characteristics of MARC such as the number of beds, types of ownership and one of the characteristics depend on the willingness that whether MARC wants to participate in Medicare or in Medicaid or in both. However, health care services, just like MARC have some characteristics that greatly affect the design of marketing programs for them, which are intangibility, inseparability, variability, and perishability. Intangibility is when physical products, services cannot be seen, tasted, felt, heard, or smelled before they are bought.To reduce that uncertainty, owners for the facility care will need to look for evidence of quality by drawing inferences from the place, people, equipment, communication material, symbols, and price that they deserve. The MARC’s task is to manage the evidence to make the intangible, tangible. Inseparability allows licensed nurse to monitor patient by electronic surveillance.
Licensed nurses may render ideas and advice from a distance all due to telemedicine. Variability will highly vary because MARC depends on who provides them and where they are provided in the facility.Service variability in the MARC can lead to medical errors such as filling the wrong prescription, injecting the wrong medication. Perishability permits group homes capacity to perform when they are needed. It also allows the MARC to hire more expensive temporary aid to meet seasonal demand.
Outline a marketing strategy for the health care provider you selected. MARC is in town and also has excellent customer satisfaction. The group homes is well maintained and very well equipped for the customer/clients. The home provides skilled-nursing services and includes the 14 bed or 6 beds.
MARC also promotes excellent staffing.Proper implementation and execution of a strategic marketing plan is essential to the success of any company. MARC may have an ideal product, but without proper positioning, identification of a target market, and a proper marketing plan they would not be able to successfully market its products to consumers. Certain care strategies have recently been developed that can further improve quality.
In order to stay competitive, the group home facility must stay clean and remain attractive to consumers. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.There are many possible was to satisfy the needs of target customers. Various advertising media, newspaper, magazines, cable, the Internet may be used. However, with so many variables there are ways to help organize all these decisions and simplify the selection in the market. The marketing mix plays an important part in MARC.
Using the product, price, place, and promotions, (The 4 P’s) will help the organization. Pricing is one of the most important elements of the marketing mix for the MARC. It is the only one of the components that generates revenue, while promotion, place, and product generate cost.Producing, designing, distributing, and promoting products come with expenses. Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions.
Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost.Producing, designing, distributing, and promoting products come with expenses. Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals.
The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Pricing for the services provided by the MARC is market driven.Our fee structure is based upon a survey of existing MCOs and other payers. In order to operate profitably under these prices, it is imperative that the MARC monitor and control costs.
Behavioral health industry watchers believe that there is at least a 15% range of variation in what certain managed care companies will pay different providers for a given service. Our goal is to obtain the highest price within the competitive range by convincing the payer that we have a service to offer which exceeds that of our competitor. A possible example of this is creative bundling.
