The trailer for mission impossible 2 attempts to attract a wide audience by updating from the original with all of the eye-popping special effects that a Hollywood mega-budget can buy. This is hugely featured in the trailer and will excite everyone from sci-fi fans to children. This reminds moviegoers that we have entered the 21st Century and in style.
The tagline for MI2 is "Expect the impossible, again" this would attract a huge army of movie fans who enjoyed the original, which was a huge box office success in 1996.The trailer would excite males and females alike as the sex appeal of Thandie Newton and Tom Cruise is featured during a scene in the trailer. Sex appeal is also targeted early on in the trailer when Tom Cruise playing secret agent Ethan Hunt shows his athletic abilities whilst free-climbing up a canyon. The trailer also seems to aim at the young generation as it makes the movie seem quick fun and exciting with fast cutting between scenes various camera techniques ensuring the best views are available.
The special effects are mainly what MI2 is all about and Ethan Hunt has all the latest technological gadgets you can think of. Mission Impossible 2 targets a very wide fan base and you can see this through the choice of the cast. For the younger generation Tom Cruise and Thandie Newton have been cast and Anthony Hopkins for the ensuring British intelligence that will be sensed by the older generation. It is also interesting that all three are very experienced and have huge fan bases, which is another point to show how the MI2 trailer targets a wide and varied audience.
The older generation is also targeted through the fact that many of the television series key features have been included. These include the notorious theme tune, famous lines including "your mission, should you chose to accept it" these would all be major factors in luring the fans of Bruce Gellers original hit series to the cinema. The trailer excites the audience at the very start by displaying the notorious Paramount logo. The audience would be attracted because it is widely recognised as the biggest movie distributing company in the industry.The trailer uses many techniques to try to appeal to a wide audience including various camera angles well.
The panning shot at the start of the trailer establishes the setting very well, it does a very good job of showing how inhospitable the desert is as no signs of live can be seen. They also use a camera shot that zooms straight into the action; this would appeal to the thrill-seeking members of the film industries audience.There is a from below that is very important in distinguishing our secret agent of the film, the camera angle does a great job of making Tom Cruise look tall and authoritive most importantly a plausible hero. There is a mixture of diagetic and non-diagetic sounds in MI2.
The non-diagetic rock music gets the audience pumped up ready for the action packed scenes. The diagetic sounds such as the eagles enforce the director's efforts to make the dessert seem inhospitable.The sounds of our hero sliding down the canyon are exaggerated and make the audience hold their breath until he heroically saves himself from certain death. The trailer has been put in a very deliberate order and the name of the movie at both the start and finish to remind anyone who may have ignored or forgotten the name of the movie by the end of the trailer. Tom Cruise and Anthony Hopkins are huge stars among the cast and bring huge fan bases to see each of the films they star in, this is a great way to get a wide audience to go and view the movie.
They elaborate on each of the actor's qualities in the trailer e. g. Tom Cruise sex appeal and Anthony Hopkins British accent and authority. Symbolism is used in the trailer when Tom Cruise is in the position of crucifixion and when the religious see this in the trailer it will interest them and entice a new sector of the viewing public to the cinema. Overall MI2 uses heaps of techniques in the trailer to try to entice a wide as possible viewing audience to the cinema.
The fact that MI2 is following on from a cult television show and hit original movie alone will rake in the audiences.
