Purpose:The first document is from Halifax bank which I have received from them telling me about saving services and some other details as well. The purpose of the Halifax letter is to give information and details about an appointment that I made. The letter confirms that I made an appointment because two weeks ago I went to their branch in the moor for an interview but unfortunately they kept telling me to wait and wait for about an hour despite I had a class to go to. After that the manager came to me to apologise about the mistake that happened by a member of staff as it was his first day in the branch so I wanted to make sure that something like that will never happen again when I come next time, so I asked him to send me a letter home confirming the date, time and the person that am going to meet.
Layout/appearance:The layout appearance doesn't look professional to some extent because there are massive blank areas in the letter which could make the layout appearance look poor. The background and foreground are not colourful and this could make the letter look less interesting and less attractive as there are huge white blank spaces. The layout of this letter is not well structured because as you can see, it's got just two short paragraphs and each of these two paragraphs are written in three lines or less. The logo at the top right corner doesn't look interesting because it's not colourful and the size of it is not big which would not grab the readers' attention.
The small font text at the bottom of the page helps to improve the layout appearance a little bit more as it fills a blank white area and also shows where this letter ends.Style of language:The style of language that's been used in the letter is formal because it's got the company's logo and address and my name and address. It also starts with "dear" and ends with "Yours sincerely". The manager of the new branch has her signature on and the Halifax main address at the bottom of the paper.
The small font text at the bottom of the page tells us that the letter is formal as it's got the address of the main Halifax building.Good and bad points:There are some good points about the letter like the logo of Halifax which's been placed in a place that would suit the layout of the page. The address of the branch and the main building address of Halifax is also provided as well as the reference, date and signature which makes it look like a proper formal letter so it suits the aim of it. In the other hand there are some bad points about the letter like the blank areas that makes the letter looks less attractive and interesting as I mentioned above. Another bad point is that there are no colours at all.
There is no font colour and the background and foreground are not colourful. One more bad point is that there is only one graphic which's the black and white logo of the company.Improvements that could be made:Actually there are some improvements that could be made in order to make the letter look more professional and meet its aims and targets. These improvements are mentioned below:* Add colours to the letter so it becomes not boring to read.* Add more graphics like a table or a graph in order to make it look eye catching.
* Try not to make a massive amount of blank areas and this can be done by inserting some graphics for example.* Add more information and details to it so the letter becomes more informative and suit the purpose of it.* Make the background and foreground more colourful to match with the aim of the letter.* Change the font size and style so the text becomes more fascinating.Suitability:I think that this letter doesn't suit its purpose to a certain point with its poor layout appearance, house style and style of writing. The layout appearance is very poor as there are a huge amount of blank areas.
The amount of information and details is limited so the purpose in not identified clearly and therefore this will make it less understandable.Halifax flyerPurpose:The heading of the Halifax bank flyer says "About You". As we can tell from the heading that the purpose of the flyer is to give information of how to protect personal information. The flyer also talks about protecting the person's identity and preventing financial crime. As we can see clearly from the flyer that it gives us some information to help us and show us how to protect our bank accounts from identity theft which could be very helpful as many people have many problems disappearing money from their bank accounts.
This can be done by simply giving their personal details to their friends or loosing their credit card.Layout/appearance:I think the layout appearance of the flyer is quite poor to a certain point for some reasons and one of them is that there is no background and foreground colour on the pages of the flyer as it's made up of six pages. Another reason is because the flyer is full of text and paragraphs which could be very boring to the reader as it gives so many useful information with a small font text which could be a problem to some people that have sight problems.There are no graphics, tables or graphs at all in the flyer as there is only text which could make the layout appearance of it look less interesting and not attract the reader's attention. There are a couple good points about layout appearance of the flyer which are the coloured headings which makes them standout and the amount of text which explains some issues in details and the bullet points has been used in order to show some information in a good style that could support the house style of the flyer, but overall, it doesn't look attractive enough to grab the reader's attention.
Style of language/writing:The style of language looks formal and informative as the aim of the flyer is to inform. The flyer shows the address of the main building of Halifax bank at the bottom of the last page as well as the reference number in order to make the flyer look more formal. The font style also makes the text look formal and readable for all sorts of people.Good and bad points:The good points about the flyer are actually few which are that there are many information and details mentioned that would suit the aim of it and also the colour of the headings that makes them stand out and the bullet points that could match the house style of the flyer to a point.
The bad points of the flyer is that the background colour must be improved and add more colours to it. Another bad point is that there are no graphics included, there are also no tables or graphs to show some facts in order to persuade the readers and make sure that they understand their point and what the flyer is aiming at.Improvements that could be made:The improvements that could be made are several because the house style of the flyer is very poor which could make it look boring. The background must be improved in my opinion at all pages and not just on the first and last page. Some graphics must be inserted so the flyer looks more interesting.
Reduce the amount of text as there are many paragraphs and information for the reader to read. Increase the font size to 14 so then everyone can read what it's actually saying.Suitability:I think that the features that have been used on this flyer don't suit the purpose and targets of it. The house style is poor which will make it not suit what it's aiming for as well as the amount and type of writing as there are many paragraphs that could make it boring and the font size that's not big enough for all readers to see.
Sheffield teaching hospital letterPurpose:The purpose of this letter is to tell the person it's aiming at that an appointment has been made for her. The letter gives the date, time and day of the appointment and it's also giving some advices to that person in order to insure their safety. As we can tell what the purpose of the letter is in a few words by simply looking at the title of it as it says "Sheffield Teaching Hospitals" which means that the letter will take about a health issue. The letter gives a contact number in case the details above are not enough in order to insure that the main target is clear and understandable. It explains its purpose briefly which could be unsuitable for what it's aiming for.
Layout/appearance:The layout appearance looks acceptable as it's a formal letter that doesn't need a background colour and the font style and size is readable. The logo and address on the right top corner improves the house style of it in my opinion because the logo is coloured so it could make it look interesting and also the contact number is available so the person can contact the organisation if needed. The blank spaces are huge which will not grab the person's attention and therefore this will not be suitable for its purpose. The small font text at the bottom of the page helps to improve the layout appearance a little bit more as it fills a blank white area and also shows where this letter ends. The font of one of the last lines on this letter is bold and underlined so it stands out and make the appearance of the text a bit more fancy.Style of language/writing:The style of writing is informative and formal.
It's formal because it's got the reference number, starts with dear, ends with Yours sincerely and signature, these make the letter look more formal with the font style and size as the text looks readable. The style of the language is straight forward because it's a formal letter it gives out all its information in short details and it also put the point across first. The type of language is complicated as there are some words that could be difficult for some people to understand like "ultrasound".Good and bad points:The good points about Sheffield teaching Hospital letter are limited to some extent. One of them is the font style and size as the text is readable and looks formal so all sorts of people can read it, the font style for the last line is bold and underlined so it stands out and grab the reader's attention. Another good point is that the amount of text is limited which will not make the letter boring to read.
One more positive point is that the reference, date and signature which make it look like a proper formal letter so it suits the aim of it.In the other hand there are some bad points about the letter and one of them is the massive amount of the blank areas on the page which could make the layout appearance look less attractive and interesting. Another bad point is that there is no border so the letter doesn't look professional to a certain point. One more negative point about this letter is that the information and details are limited which would make it less clear and comprehensible.
Improvements that could be made:In my opinion I think that there should be some improvements in order to make the layout appearance look better like inserting some graphics, add a border on the page and try to reduce the amount of the blank areas. Some other improvements could be made as well like add some information so the reader is well informed and increase the font size of the organisations' address, contact details and date. By making all these improvements I think that the letter will look more professional.Suitability:I think the letter explains its purpose clearly and in details to some extent. The text suits its purpose as it tells important information which what is needed for that particular person, like date and place of appointment and what it's for.Sheffield Teaching Hospitals flyerPurpose:The first page tells us what the purpose of the flyer is, which is informing the patients of where the building is at and how to get there.
They show that by providing the map of the building, the Sheffield map so it shows how to get there either by bus, tram or car, a list and some text on the last page as well. I think the document meets its aims and targets with its colourful pages, detailed and useful maps and enough information for the audience to find it clear and understandable.Layout/appearance:The layout appearance of the flyer looks very attractive, interesting and eye catching and therefore it grabs the readers' attention. The homepage is eye catching with the colourful background and foreground; the attention-grabbing picture of their building and the buildings around from the outside which could get the readers a good idea of how the place looks like. The foreground also looks great as it's got the help sign which gives the reader an idea of what the document is about and it even made the page look better.The map of the building is provided on the next pages which show the sections and departments of it.
I think the map will attract the readers' attention with its light green background colour and also the notes on the left bottom corner of the page that gives a brief description of what the sign represent. The layout appearance of the next two pages look great as there is a different colour for each section of the building which will give the reader a good idea of what they are actually looking at and how to find any section easily.The Sheffield map is included on the next couple of pages; the map shows the reader how he/she can get there by a car. The roads are coloured with two colours so it's more specific. A blue thin line border's been used which makes the map look professional.
The last page contains text and paragraphs that explains how to get there by road or public transport; this could make the flyer more informative as the paragraphs are well detailed.Style of language/writing:The style of writing is formal. There isn't much text on the homepage so as the next few pages; the text on the left bottom corner on the next page is italic so it looks more attractive. The names of the section are also labelled which could make the map more detailed.
The text on the last page is readable as the font page suits the house style of the page which would make all sorts of people able to read what it says. The font style of the headings is bald so it stands out. The website address of the hospital is provided on the bottom of the last page is underlined and coloured in blue so it becomes clear and attention-grabbing. A reference number and date of creating the document is provided on the bottom of the page as well, the date could be very useful as the map changes every while so there could be different ways to get to the building so the reader may want to look at it.Good and bad points:The good points about this flyer are several because it looks professional and was created in a high standard quality. One of the good points is the colours that have been used for both background and foreground, the text is also suits the house style of the flyer with its font style, colour and size.
Another good point is the detailed maps that could guide the reader of finding their building. The flyer also tells you how to get to the hospital either by car or public transport. A good point is also that the amount of details and information included are enough in order to make the reader well informed. I think the house style of the flyer suits the aim and targets of it with the colours, text and picture used.In the other hand there are few bad points about the flyer and one of them is that some other information could've been included as well like the opening times of Sheffield Teaching Hospital because the audiences will need to know when the building opens and closes so they know when to go.
Another bad point is that the flyer doesn't show the building from the inside and this would make it a bit harder for people to find the reception or where to go to when they arrive in their.Improvements that could be made:I think that some improvements could be made in order to make this flyer look more interesting and attractive so it grabs the readers' attention. These improvements are shown below:* Add some more information about opening times and contact details.* Insert a picture of the building from the inside.* Make the last page look more interesting and this can be done by adding a background colour, changing the font style and make it look informal.
Suitability:In my opinion I think that the house style of this flyer suits its purpose. The flyer contains some suitable graphics like a map, suitable background colour and text font colour. These features will suit the flyer's purpose as they are attention-grabbing.Hillsborough college letterPurpose:The purpose of this letter is to inform students of what will be happening on a particular day which is Tuesday, September 30th 2008. The letter tells us clearly what its aims and targets. It's telling us that industrial action, in the form of a one day strike, has been notified to the Sheffield College.
In the middle of the letter, it tells what its purpose exactly is which could make the readers well informed and makes the letter more understandable. I think that the letter shows its purpose in a very professional way and what I mean by professional is the type of language that's used, enough information and details and everything is broke into well structured paragraphs.Layout/appearance:I think that the layout appearance for this letter is very attractive and interesting for many reasons. One of them is that the layout structure suits its targets as the text is left aligned. The font style of the text makes is look more eye catching as it's bold or normal. The background colour is attractive and normal at the same time which matches with the colour at the bottom of the page, this light yellow background colour could make the reader of the letter feel more interesting and grab his attention.
The logo of the College is placed in a very suitable place that would suit the layout appearance of the page as its coloured and the size of it matches with the size of the page. I think that the colour that's used at the bottom of the page (orange) improves the layout appearance of the page because it matches with the background colour and it also makes it look more formal as it what makes the College unique and specific. The left top corner in an empty white blank area which could make the letter looks less attention grabbing.Style of language/writing:The style of language on this letter is formal as it's aiming at students and would like to make their point clear and understandable. The style of the language is straight forward because it's a formal letter as it gives out all its information in long details and it also put the point across first.
It also uses some persuasive language such as ''reassures students''. The letter puts headings on each subject as it's aiming at different students from different classes and buildings.Good and bad points:There are many good points about this letter such as the coloured and attractive logo that suits the house style and targets of the letter. The amount of text is enough as it's broken into different paragraphs with headings on. Another good point is the background colour as it suits the College logo and also the colour at the bottom of the page. I think that the colour that's used at the bottom of the page (orange) improves the layout appearance of the page because it matches with the background colour and it also makes it look more formal as it what makes the College unique and specific.
In the other hand there are some bad points as well. One of them is that the left top corner in an empty white blank area which could make the letter looks less attention grabbing; I think that if they put a title in there then the place would look more attractive and suit the house style of the page even more. Another bad point is that the font size of the text is not big enough for all students to see so then it could become not understandable and readable to students that have sight problems.
