A non-existing event but a concept The 2011 Sports Gala will showcase exciting and innovative youngsters who have excelled in their sporting field. The Gala is aimed at getting people interested and invigorated by athletics and celebrating our sporting achievements within the field. We are led by a clear and driving vision – to improve both the quantity and quality of local sorts clubs and to inspire and engage all young people in sporting activity – whether it’s leading, coaching, learning, competing, playing or volunteering.
We want to see every young person enjoying, excelling and living healthy lives thought sport. This means ensuring our work gets to the very heart of sporting life. There is a growing belief that local sports run clubs can make a major contribution to our wellbeing in society – from public health and community to higher achievement in your private life. There’s no doubt that quantity and quality of sport can also lead to performance at the highest level and, with 2012 drawing ever nearer, this year’s London Youth Athletics Awards will truly showcase London and its teenagers.When considering how the interests of both parties (London youth and athletics and the national lottery big fund) would be addressed and met I referred to this quote from The Sponsorship Seeker’s Toolkit. When communicating with a sponsor, define your audience in terms of everyone who will receive your marketing message, not just the people who will attend…….
through your marketing efforts, you will reach a lot of people who will not attend your event for one reason or another but who are still receptive to the marketing message.Grey & Skildum-Reid 2003, p. 67) The Gala is aimed at getting people interested and invigorated by athletics and celebrating our sporting achievements within the field. We are aiming to hold our event early next year at the prestigious wembley stadium This venue epitomises what can be achieved in sports and Wembley stadium itself is bidding to hold the world athletics championship so our present will be a massive benefit to the venue. Promoting the gala in a positive, creative and cultured light I feel will be of interest to the London and youth sports.
We would be trying to attract an audience to a ceremony but make sure the local community is fully aware that this should be thought of in an optimistic way. An event that will encourage people to look at London as a sporting hub as well as local boroughs. In doing so it will truly showcase rising talent. The award ceremony would be included in the promotion of local events on the youth sports trust website as well as the lottery big funding site.
It will also allow others to contribute and sponsor the event via links throughout the website and in local sporting pages as well as sports clubs. This is a site that is accessed by local businesses, potential investors and of course the local community. All the necessary advertising and co-promotes will be done through radio adverts and local papers. We could also get our celebrity endorsers to promote through word of moth via the media once we have booked them as part of there clause.Posters will also be put up in relevant venues in and around London as well as Wemblely stadium itself on the run up to the event. We could also reach the local community by taking advantage of local sports college notice boards and that are highly populated by students our award ceremony demographic.
We feel that this event will be well positioned to show how lottery funding is continuing to help people from all backgrounds in the sporting arena.The World will be watching the 2012 London Olympics and being the main sponsor for the first London Youth Awards continues to send out all the right messages about sport in London. The event as a whole will consist of Award Ceremony – Awards for local talent and not just winners , people who have shown outstanding contributions in the field of Athletics. We will attract attention by having some very prestigious athletics celebrities attend such as •Colin Jackson •Kelly Holmes •Paula Radcliff.
Linford Chrstie
