Food Safety and California Pizza Kitchen

While many people tend to overlook the health consequences of dining outside the home, sanitary standards within the foodservice industry should not be taken for granted. Customer satisfaction is often used by managers to predict repeat patronage, which leads to loyalty and new consumers through word-of-mouth promotion. Restaurant consumers determine which restaurants meet their quality and value standards in terms of food safety and sanitation, and restaurateurs who do not recognize this will see declining consumer traffic as guests patronize competing restaurants. Those expectations are important because unfulfilled expectations create dissatisfied consumers, who may quietly exit or spread negative word-of-mouth.

So achieving consumer satisfaction and loyalty is realized through the delivery of exceptional value.The importance of food safety has grown in recent decades, to a great extent transforming the way the hospitality industry operates. One motive for such development has been governments ’ stricter food safety requirements, as food poisoning and other events of a similar nature in the hospitality industry have lead to serious health issues, in some cases with deadly consequences for consumers. To provide for a safer food consumption environment, kitchen design and layout are being considered more often, as evidenced by the growth of professions such as foodservice consultants, who work with foodservice equipment dealers to plan the physical layout of commercial kitchens.

How do restaurant patrons, who are generally unaware of the presence of risk factors for food borne illness, determine if a restaurant maintains a safe level of sanitation? The purpose of this study is to identify the level of implementation of sanitation practices of California Pizza Kitchen Restaurant in Trinoma Mall, Quezon City.Background of the StudyMajor establishments especially in Food and Beverage industry need to follow proper sanitation. Given that health inspections of many restaurants may not be sufficient to ensure compliance with food safety regulations. Restaurant managers must be vigilant in ensuring conformity with practices such us food sanitation and keeping the facilities sanitize.California Pizza Kitchen, known within the food industry as CPK, is a casual dining restaurant chain that specializes in California-style pizza. The restaurant was started in 1985 by attorneys Rick Rosenfield and Larry Flax in Beverly Hills, California, United States.

On March 8, 1985, attorneys Rick Rosenfield and Larry Flax traded in the courtroom for the dining room. Having always wanted to get into the restaurant business, they pitched their legal pads to serve heart baked pizzas.In the Philippines California Pizza Kitchen Restaurant known within the food industry as CPK is under the Global Restaurant Concepts Inc. headed by GRCI President Archie C. Rodriguez.

Today California Pizza Kitchen Restaurant continues to grow as one of the finest American casual dining restaurant here in the country. For now CPK has seven branches in the Philippines and continuously growing.Statement of the ProblemThe research study will aim to assess the level of implementation of the sanitation practices in the dining area of California Pizza Kitchen Restaurant. The research aim to answer the following questions:1. What is the profile of the customers of California Pizza Kitchen Restaurant? 2. What are the sanitation practices of California Pizza Kitchen Restaurant? 3.

What is the level of satisfaction of the customers on the sanitation practices of California Pizza Kitchen Restaurant? 4. How are the customers affected by the sanitation practices of California Pizza Kitchen Restaurant? 5. What do the customers suggest to enhance the sanitation practices of California Pizza Kitchen Restaurant?Theoretical FrameworkAccording to Wilcock, food has become a critical contributor to physical well-being. It is also a major contributor to consumers’ sources of pleasure, worry and stress. With their attitudes toward food safety shown influence. As public dines out more, they increasingly put their tastes, nutrition and safety into the hands of the restaurateurs.

Understanding and controlling these important attributes is crucial to the survival of a restaurant. Consumer satisfaction is often used by managers to predict repeat patronage, which leads to brand loyalty and new consumers through word-of-mouth promotion.According to Stevens, restaurant consumers determine which restaurants meet their quality and value standards, and restaurateurs who do not recognize this will see declining consumer traffic as guests patronize competing restaurants. Those expectations are important because unfulfilled expectations create dissatisfied consumers, who may quietly exit or spread negative word-of-mouth. So achieving consumer satisfaction and loyalty is realized through the delivery of exceptional value.

According to Barber and Kim, consumer purchase behavior can be directly associated with consumers’ demographic characteristics such as gender and age and once identified appropriate communication strategies can be developed. Used age and gender when examining consumer service satisfaction in a foodservice establishment. They found that older consumers were more satisfied than younger consumers.