This advertisement is from Chick-fil-A.
The slogan features cows that are seen holding signs that read: “EAT MOR CHIKIN” in all capital letters. Chick-fil-A is an American fast food restaurant specializing in chicken sandwiches. Founded in 1946, it has been associated with the Southern United States, where it has become a cultural icon. Chick-fil-A has over 1,700 restaurants in 38 U.
S states. The corporations culture is heavily influenced by its founders evangelical christian beliefs. The main audience for this advertisement is for people who are hungry looking for food.Or simply just people that like to eat chicken. As people drive by the advertisement they may want to stop at a Chik-fil-A to get some food, since they can see that they serve chicken. Americans who dislike beef are also an audience for this advertisement.
By looking at the advertisement people can automatically know that beef is not sold at the restaurant which would make them want to go get food there. To persuade is the main purpose of this advertisement. The cows are trying to persuade the people to eat more chicken, instead of beef by holding the signs.To inform people that the restaurant sells chicken is another purpose for the advertisement. Another main purpose is to show the cows opinion on what they would prefer Americans to eat.
In this advertisement ethos is illustrated by having the cows hold the signs that read “EAT MOR CHIKIN”. The cows are not really saying it because they really want us to eat more chicken, but instead it is to show that the cows have united in an effort to reform American food, in an effort to reduce the amount of beef consumed.They wish the American public to refrain from eating beef burgers, and instead focus on eating chicken. The pathos in this advertisement shows that the cows are really working together to stop people from consuming beef. It makes audience feel bad because it makes them think that cows are really becoming endangered since the majority of Americans consume large amounts of beef. Then again it is also funny and cute how the cows are trying to save themselves from being eaten and not caring about the chickens being consumed.
Misspelled words in this advertisement really demonstrate logos. With the misspelled words it makes it clear that it is the actual cows sending the message to “EAT MOR CHIKIN”, so it makes the advertisements logos much stronger. If the words weren’t misspelled it would be totally different. Then the audience would think the author just used the cows to make the advertisement look cute, and they wouldn’t really understand the meaning of it.
In the end this advertisement from Chik-fil-A really illustrates both primary and secondary appeals well.It really attracts Americans in many different ways. Not only with the animal they use, but with the way they are sending their message to the audience. This advertisement has been around since 1995. From that day forward these fearless cows, acting in enlightened self-interest, realized that when people consume chicken they don’t consume them.
Today, the cows herds have increased and their message in advertisements have reached millions by many different ways like televisions, radio, and internet. Chick-fil-A fully endorses and appreciates the efforts made.
