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What is ethics?Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing, defending and recommending concepts of right and wrong conduct.[1] The term comes from the Greek word ethos, which means "character".2. What is business ethics?Business ethics (also corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment.
It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.Myths about business ethics1. Myth: Business ethics is more a matter of religion than management. Diane Kirrane, in "Managing Values: A Systematic Approach to Business Ethics,"(Training and Development Journal, November 1990), asserts that "altering people's values or souls isn't the aim of an organisational ethics program -- managing values and conflict among them is ..
."2. Myth: Our employees are ethical so we don't need attention to business ethics. Most of the ethical dilemmas faced by managers in the workplace are highly complex. Wallace explains that one knows when they have a significant ethical conflict when there is presence of a) significant value conflicts among differing interests, b) real alternatives that are equality justifiable, and c) significant consequences on "stakeholders" in the situation.
Kirrane mentions that when the topic of business ethics comes up, people are quick to speak of the Golden Rule, honesty and courtesy. But when presented with complex ethical dilemmas, most people realise there's a wide "gray area" when trying to apply ethical principles.3. Myth: Business ethics is a discipline best led by philosophers, academics and theologians. Lack of involvement of leaders and managers in business ethics literature and discussions has led many to believe that business ethics is a fad or movement, having little to do with the day-to-day realities of running an organisation. They believe business ethics is primarily a complex philosophical debate or a religion.
However, business ethics is a management discipline with a programmatic approach that includes several practical tools. Ethics management programs have practical applications in other areas of management areas, as well.4. Myth: Business ethics is superfluous -- it only asserts the obvious: "do good!" Many people react that codes of ethics, or lists of ethical values to which the organisation aspires, are rather superfluous because they represent values to which everyone should naturally aspire. However, the value of a code of ethics to an organisation is its priority and focus regarding certain ethical values in that workplace. For example, it’s obvious that all people should be honest.
However, if an organisation is struggling around continuing occasions of deceit in the workplace, a priority on honesty is very timely -- and honesty should be listed in that organisation’s code of ethics. Note that a code of ethics is an organic instrument that changes with the needs of society and the organisation.5. Myth: Business ethics is a matter of the good guys preaching to the bad guys.
Some writers do seem to claim a moral high ground while lamenting the poor condition of business and its leaders. However, those people well versed in managing organisations realise that good people can take bad actions, particularly when stressed or confused. (Stress or confusion are not excuses for unethical actions -- they are reasons.) Managing ethics in the workplace includes all of us working together to help each other remain ethical and to work through confusing and stressful ethical dilemmas.6.
Myth: Business ethics in the new policeperson on the block. Many believe business ethics is a recent phenomenon because of increased attention to the topic in popular and management literature. However, business ethics was written about even 2,000 years ago -- at least since Cicero wrote about the topic in his On Duties. Business ethics has gotten more attention recently because of the social responsibility movement that started in the 1960s.
7. Myth: Ethics can't be managed. Actually, ethics is always "managed" -- but, too often, indirectly. For example, the behavior of the organisation's founder or current leader is a strong moral influence, or directive if you will, on behavior or employees in the workplace.
Strategic priorities (profit maximisation, expanding marketshare, cutting costs, etc.) can be very strong influences on morality. Laws, regulations and rules directly influence behaviors to be more ethical, usually in a manner that improves the general good and/or minimises harm to the community. Some are still skeptical about business ethics, believing you can't manage values in an organisation. Donaldson and Davis (Management Decision, V28, N6) note that management, after all, is a value system. Skeptics might consider the tremendous influence of several "codes of ethics," such as the "10 Commandments" in Christian religions or the U.
S. Constitution. Codes can be very powerful in smaller "organisations" as well.8. Myth: Business ethics and social responsibility are the same thing.
The social responsibility movement is one aspect of the overall discipline of business ethics. Madsen and Shafritz refine the definition of business ethics to be: 1) an application of ethics to the corporate community, 2) a way to determine responsibility in business dealings, 3) the identification of important business and social issues, and 4) a critique of business. Items 3 and 4 are often matters of social responsibility. (There has been a great deal of public discussion and writing about items 3 and 4. However, there needs to be more written about items 1 and 2, about how business ethics can be managed.) Writings about social responsibility often do not address practical matters of managing ethics in the workplace, e.
g., developing codes, updating polices and procedures, approaches to resolving ethical dilemmas, etc.9. Myth: Our organisation is not in trouble with the law, so we're ethical. One can often be unethical, yet operate within the limits of the law, e.
g., withhold information from superiors, fudge on budgets, constantly complain about others, etc. However, breaking the law often starts with unethical behavior that has gone unnoticed. The "boil the frog" phenomena is a useful parable here: If you put a frog in hot water, it immediately jumps out. If you put a frog in cool water and slowly heat up the water, you can eventually boil the frog. The frog doesn't seem to notice the adverse change in its environment.
10. Myth: Managing ethics in the workplace has little practical relevance. Managing ethics in the workplace involves identifying and prioritising values to guide behaviors in the organisation, and establishing associated policies and procedures to ensure those behaviors are conducted. One might call this "values management." Values management is also highly important in other management practices, e.
g., managing diversity, Total Quality Management and strategic planning.4. What is the role of business ethics?The primary role of business ethics is to hold a company and its employees accountable for their actions as they affect others.
This includes both internal and external behavior. It keeps businesses and professionals mindful of the consequences of their actions so that they can pursue success responsibly. Business ethics can apply to every aspect of business and thus they typically have a dramatic impact on the structure of a company.One important role of business ethics is to manage behavior that cannot be covered by governmental laws.
There are many actions which, while they are legal, are also detrimental to certain groups such as employees, members of the community, and groups that are affected by the actions of a company. By having a code of conduct, a business can self-regulate its behavior and ensure that it is acting appropriately.The standards for what is acceptable in the professional environment are constantly changing. Another role of business ethics is to demonstrate behavior that is the current norm.
Actions that were acceptable in the past can become inappropriate in later years and vice versa.In addition to ensuring a company acts with sensitivity, another role of business ethics is to keep the business honest. While many unethical behaviors are not illegal, they can often lead to unlawful acts. Having a code of ethics can encourage employees to stay honest and steer clear of potentially illegal behavior.
What is Industrial Marketing?Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.The word Industrial Marketing is also treated as Business-to-BusinessMarketing, or Business Marketing, or Organizational Marketing. Industrialmarketing/business marketing is to market the products and services to businessorganizations: manufacturing companies, government undertakings, privatesector organisations, educational institutions, hospitals, distributors, and dealers.The business organizations, buy products and services to satisfy many objectiveslike production of goods and services, making profits, reducing costs, and, soon.
In contrary, marketing of products and services to individuals, families, and households is made in consumer marketing. The consumers buy products and services for their own consumption.