This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file.
Student name? Plan A. Analyze the Situation 1. What is your general purpose? To inform 2. What is your specific purpose?Let the consumer know that the product can be returned for a full refund. 3. Exactly what do you want your audience to think, feel or believe after receiving your message? I want the audience to believe that the product is safe.
4. Who is your primary audience? Parents with small children 5. What is their background? The children are in the infant and toddler stages. 6. How are its members different from one another? Some of the children have sensitive skin. 7.
How are its members similar to one another?They are all wearing the same garment. 8. What are their reactions likely to be to your message? The will have a concern for the child’s safety and health besides wants putting pressure for more aggressive action. B.
Gather Information 1. What information do your readers need to receive? To be alerted of the problem and know that the product is safe. 2. What facts must you gather in order to create an effective message? Through analysis garments have been proven to be free of skin irritants or abrasives.
3. C. Select the Right Medium 1.What medium were you told to use in the explanation of the task at the end of your resume or case? An electronic announcement for Carter’s website.
2. If you used a different medium, why did you? I will not be using a different medium because of the number of garments sold and I would not have their contact information. D. Organize the Information 1.
What is your main idea or career focus? Babies are developing a skin from tagless labels in clothing. 2. Will you use the direct or indirect approach? Indirect 3. Why are you using the approach you chose?Because I do not know my audience well and they might be skeptical about the problem that has risen they will be disappointed. 4. Write E.
Adapt to Your Audience 1. How will you show sensitivity to your audience's needs? I will have to adapt the message based on the cultural differences and be sincere. 2. How much credibility do you already have with your audience? I do not have any credibility with the audience. 3.
How will you establish the additional credibility you need? I will use language that conveys respect. 4. Will your tone be informal or more formal?Formal F. Compose the Message •You DO NOT have to attach your first draft. To: Carter’s Customers From: Carter’s Subject: Alerting clothing customers to potential skin irritation. Dear Carter’s Customers: Thank you for being loyal and supportive of Carter’s by putting trust in our products and making purchases for you children from time they were newborns through their toddler stages.
Carter’s has received reports from 400 of 100 million consumers whose children have experienced skin reactions while wearing product containing “tagless” labels.The products have been identified as Carter’s clothing produced in the 2007 product line, in which the “tagless” label has a solid white printed background on which the label text is printed. An analysis has been performed by the company, it suppliers, independent doctors and other specialist determining that the labels contain no known skin irritants or abrasive chemicals, and that the problem only affects a small number of children with sensitive skin which has been cleared with the Consumer Products Safety Commission.Two comparative photos have been provided on the website to help consumers to identify the garments in question, one from the 2007 clothing line and one showing a newer line of clothing. Consumers with these items can return any unsatisfactory product for a full refund.
We want to assure our customers that we take this matter seriously and are doing everything we can to ensure their confidence and satisfaction with our products. Sincerely, Customer Relations, Carter’s
