Develop a Marketing Plan

Marketing research is an important aspect in any marketing plan. An appropriate marketing research should be carried out to ensure that AntibacSoap is well positioned in the market. Thus, the aim of this paper is to discuss data sources, research approaches, research instruments, sampling plan and methods of contact. All these factors are factored in the perspective of AntibacSoap within New York City and its environs.

1. Data SourcesData collection should be an effective aspect to ensure that an appropriate marketing strategy is formulated and implemented resulting in success of marketing plans translating into success of the business. The most appropriate way is to choose the method that is time and cost effective way to capture appropriate information. Thus, in the case of AntibacSoap the data can be obtained either through primary way or through secondary way (Havaldar, 2005). The primary source includes obtaining information from the customers and data from partners while the secondary data can be obtained from the market or industry and publications of competitors.

Moreover, other sources that data can be obtained for AntibacSoap is through analysis in journals, newspapers and magazines (Fowler, 2008).2. Research ApproachesAfter the main problem of research is understood, a marketing research approach is defined with specific objectives. The organization both internal and external environment helps to shape the way that research will be approached (Sapsford & Jupp, 2006). Some factors to consider while deciding the research approach that will be utilized includes the skills and experience of the marketing team, the amount financing and commitment of the management team, and developing an analysis model that will guide the entire process. It is also important to understand all factors that will influence the marketing plan and define the appropriate hypothesis of the approach that will be used.

Thus, the research approach that will be utilized will factor into consideration all these factors developing a framework that will make it possible to achieve the goals of marketing research (Fowler, 2008).3. Research InstrumentsThe instruments that are used to collect are crucial in ensuring the entire process is successful. Various ways are in place that can be used to collect the appropriate information. However, the most complex thing is choosing the appropriate instrument that can be used in the research (Havaldar, 2005).

The primary data can be collected by the use of questionnaires and mechanical method such has phone calls or emails. This ensures that the data is fast hand and may represent the population. The secondary data can be obtained from the publications and recorded in tables, graphs and charts to be used in analysis the entire market. The use of the different research instruments poses different complexities and benefits.

However, balancing the two methods will ensure that the position of AntibacSoap is known (Sapsford & Jupp, 2006).4. Sampling PlanThe sample may be defined as part of population that is to be studied. A population is the entire items or objects that play a major role in the research project and usually depends on the objective of the research (Fowler, 2008).

The sample plan that is selected should factor into consideration customers and their respective geographic locations. Some important factors in sampling plan are sample unit, size and procedure. The researcher determines the population that should be studied through sample unit, the researcher then determines the size of the sample that will represent the population and the decision in which respondents will be selected. Thus, some of the sampling plan that can be used for AntibacSoap including the age between 15 and 30, size of sample and decisions to demarcate the respondents (Havaldar, 2005).

5. Contact MethodsVarious ways are in place that can be used to contact. In the case of primary data, the common methods that are used are the telephone interviewing, personal interviews and mail surveys. On the other hand, the secondary data can be obtained through purchasing journals, newspapers and magazines that have the appropriate information (Fowler, 2008). Personal interview is one to one with a respondent interviewing the person regarding the view of AntibacSoap.

The researcher uses a telephone interview in determining the impact of advertisements and respondent view regarding the AntibacSoap (Havaldar, 2005). Mail surveys either through the internet e.g. email or through the post should have a clear wording and an appropriate structure. This will give the respondents an opportunity to answers the questions with or eliminate any complexities.

Generally, from this perspective a marketing plan defines the research strategies and approaches that will ensure that appropriate data is obtained from the market. Primary and secondary sources can be sued to obtain the data based on the laid down objectives and goals. Research methods, sampling plan and methods of contact contributes into the success of the entire process of market research.